Directive Consulting is hiring a Vice President of Demand Generation to lead the Startups Division at our B2B performance marketing agency. You will serve as the strategic and operational lead for the department, managing a high-velocity portfolio of startup clients and guiding a cross-functional team to deliver measurable results, primarily in Paid Media.
What You'll Do
- Lead, coach, and inspire a team of about 20 digital marketers across Paid Media, SEO, and CRO.
- Develop Associate Directors into strong people managers and client leaders.
- Own key KPIs across client retention, NRR, campaign performance, and team engagement.
- Act as executive sponsor for top-tier accounts, driving alignment in ABRs, renewals, and escalations.
- Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management.
- Partner cross-functionally with Sales and other service lines to fuel new business, upsells, cross-sells, and client success.
- Own department planning and growth, including budgeting, capacity, and hiring.
What We're Looking For
- 7–10+ years leading client-facing performance marketing teams in an agency environment.
- Deep B2B and SaaS expertise.
- Proven success managing fast-paced, high-volume accounts, including Director oversight of 30+ clients.
- Experience coaching and developing managers and senior ICs.
- Fluent enough to audit paid media platforms like Google Ads, LinkedIn, and review sites like G2/Capterra.
- Working knowledge of SEO and CRO.
- Strong executive presence and composure for C-level meetings and high-pressure conversations.
- Comfort with KPI tracking, reporting, and making decisions that drive results.
- Natural communicator who brings clarity to ambiguity.
- A reputation for follow-through, reliability, and doing what you say you’ll do.
Nice to Have
- Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space.
- Familiarity with RevOps concepts, lifecycle metrics (like LTV:CAC), or client onboarding frameworks.
Technical Stack
- Google Ads
Team & Environment
You will lead the Demand Generation department for the Startups Division, managing Associate Directors and Demand Generation Managers. You will report to the COO and oversee a team of about 20 digital marketers.
Benefits & Compensation
- Competitive base salary plus performance-based bonus eligibility.
- Medical, dental, vision plans, disability, and life insurance coverage with 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health, membership to Headspace.
- Physical health benefits: Physical therapy through Omada, Aaptiv virtual workouts, complimentary One Medical membership.
- Unlimited PTO (2-week minimum).
- Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual All-Agency Trip.
Work Mode
This is a fully remote position open to candidates located anywhere in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
