What You'll Do
Take ownership of mobile user acquisition, designing and executing marketing strategies that deliver sustained growth in users and revenue. You’ll set the direction for performance campaigns across key digital channels, ensuring alignment with long-term business goals.
Lead a team of marketing specialists, fostering a culture of innovation, accountability, and data-driven decision-making. You’ll be responsible for hiring, mentoring, and scaling talent to match the evolving needs of a global user base.
Collaborate closely with product, design, analytics, and engineering teams to refine app experiences based on user behavior and campaign performance. Your input will help shape product improvements that increase engagement and retention.
Manage marketing budgets across established and emerging markets, prioritizing spend based on ROI and growth potential. You’ll also guide global expansion efforts, adapting strategies to regional dynamics while maintaining brand consistency.
Design and launch high-performing campaigns across platforms like Google, Facebook, and TikTok, leveraging insights from tools such as AppsFlyer, Firebase, and App Annie to continuously optimize performance.
Requirements
- Proven leadership experience in mobile performance marketing, including management of budgets exceeding $1M per month
- Demonstrated success scaling user acquisition for mobile apps in Tier 1 markets
- Deep understanding of performance channels including paid social, programmatic, and CPA networks
- Strong analytical skills with fluency in key metrics such as LTV, CPA, and EROI
- Hands-on experience with tracking and analytics platforms like AppsFlyer, Firebase, and App Annie
- Ability to manage multiple products or apps simultaneously in a fast-paced environment
- Fluency in English and Russian (B2 or higher) with strong written and verbal communication skills
Benefits
- Full-time remote work with a globally distributed team
- 28 days of annual vacation and 7 wellness days per year for personal needs or recovery
- Health benefit allowance of up to $1,000 gross annually for insurance or medical expenses
- 50% reimbursement for professional development, including training, conferences, and certifications
- Corporate discount on English language courses
- Referral bonuses up to $5,000 for successful hires
- Workplace support: $1,000 gross reimbursement every three years for home office or co-working setup
- Access to a gamified recognition system where peer rewards can be exchanged for experiences, merchandise, and wellness perks
- Company-provided workspace equipment if working from an office or co-working location
