Porter Novelli is hiring a Vice President, Digital Health Strategist to lead digital work for a major healthcare client. This role develops and oversees social media and digital initiatives, including content, campaigns, medical meeting strategies, and influencer activations, serving as a strategic advisor at the intersection of integrated services and healthcare teams.
What You'll Do
- Serve as a senior social strategy contact for a major healthcare client.
- Develop and implement innovative social brand and social content strategies integrated with overall client marketing objectives.
- Collaborate with agency partners to develop and implement integrated media strategy, media planning, and program execution.
- Lead development of social media management standards, policies and rules of engagement for social channels.
- Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement.
- Translate research and data into actionable insights.
- Utilize social and digital technological innovations to advance current client offerings and engagements.
What We're Looking For
- 8+ years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency.
- Experience working with complex HIPAA and FDA-regulated issues.
- A track record of creative thinking and effective execution in social media and digital platforms.
- Thorough command of the social media and digital spaces, sophisticated client service and digital communications skills.
- Work well within highly collaborative, integrated teams – displaying proven ability in running a team, controlling timelines and budgets.
- Understand the paid media environment and how it applies to a holistic social media strategy.
- Expert grasp of influencer (patient, caregiver, HCP) strategy including planning, contracting, activating, and amplifying end-to-end campaigns.
- Proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment.
Nice to Have
- Familiarity with oncology and related fields.
Team & Environment
Part of integrated services and healthcare teams.
Benefits & Compensation
- Compensation range: $140,000 - $180,000
- Medical & Prescription
- Dental
- Vision
- Flexible Spending Accounts
- 401k (with discretionary employer match)
- Employee Stock Purchase Plan
- Short-Term Disability, Long-Term Disability & Life Insurance
- Vacation, Sick & Personal Days
- 14.5 Paid Company Holidays
- Parental Leave
- Family Forming Benefits
- Wellness Benefit
Work Mode
This role follows a hybrid work model.
Porter Novelli is an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, creed, color, religion, national origin, ancestry, sex, sexual orientation, gender identity and expression, disability, disabled veteran, veteran of the Vietnam era or other eligible veteran, age, marital status, veteran status, or physical or mental handicap unrelated in nature and extent to an individual's ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which Porter Novelli does business.
