Team Rubicon is hiring a Strategist, Direct Response Marketing to join our Brand & Communications team. In this role, you will develop and execute data-driven strategies to expand donor engagement and direct response efforts, focusing on acquisition, retention, and engagement. You will design and optimize multi-channel fundraising campaigns across digital, direct mail, email, SMS, and other scalable engagement channels to meet defined fundraising goals.
What You'll Do
- Develop and implement direct response strategies to drive donor acquisition, engagement, and retention.
- Design, optimize, and analyze multi-channel fundraising campaigns, including digital, email, direct mail, and SMS.
- Lead collaboration across Brand & Communications to develop compelling brand-aligned content and donor engagement campaigns.
- Leverage data-driven insights and audience segmentation to refine messaging, improve conversion rates, and increase donor lifetime value.
- Partner with the Technology and Development teams to optimize donor journeys, landing pages, and CRM integrations.
- Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and inform future strategies.
- Ensure campaigns are designed to achieve established fundraising goals and revenue targets.
- Conduct A/B testing and audience research to identify opportunities for growth and innovation.
- Support the development of recurring giving programs to enhance donor retention.
- Ensure all direct response efforts align with TR’s brand, mission, and financial goals.
- Align direct response strategy with Advancement revenue objectives and fundraising priorities.
- Stay informed on industry trends and best practices to enhance TR’s mass market fundraising efforts.
What We're Looking For
- Bachelor’s degree or equivalent experience
- 5+ years of experience in direct response marketing, digital fundraising, or integrated brand communications
- Expertise in multi-channel fundraising strategies, including digital, direct mail, email, and SMS campaigns
- Strong analytical skills with experience in audience segmentation, A/B testing, and performance optimization
- Proficiency in CRM systems, marketing automation, and digital analytics tools
- Experience working with creative teams to develop compelling fundraising campaigns
- Proven experience in meeting or exceeding fundraising goals and revenue targets through direct response campaigns
- Knowledge of audience engagement, donor behavior and lifecycle marketing strategies
- Strong project management skills, with the ability to manage multiple priorities, deadlines and cross functional collaboration
- Proficiency in Microsoft Office Suite, including ability to efficiently create and manipulate Excel data
- Ability to work cross-functionally and collaborate with internal and external stakeholders to drive results
Technical Stack
- CRM systems
- Marketing automation tools
- Digital analytics tools
- Microsoft Office Suite
Team & Environment
This role reports to the Vice President, Brand & Communications and is part of the Brand & Communications team.
Benefits & Compensation
- Salary Range: $99,028.80 - $129,975.30 per year
- Flexible Unlimited Paid Time Off
- Generous holiday schedule (including a paid week off between winter holidays)
- Matching 401k contributions up to 4% with no vesting requirement
- 100% company-paid health benefits for employees and their dependents
- Professional development, leadership development and events/conferences
- Paid time off to volunteer with the non-profit of your choice
- One-week all-inclusive onboarding experience
Work Mode
This is a remote position open to candidates anywhere within the continental United States.
Team Rubicon is an equal opportunity employer and is committed to not only including but actively seeking out a diversity of lifestyles, experiences, perspectives, and voices in order to foster inclusion, growth, and innovation. Your candidacy will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
