About the Role
The role involves creating and managing direct response marketing initiatives to generate donor support and increase contributions through multichannel outreach.
Responsibilities
- Develop and execute direct response marketing strategies to grow donor base
- Design compelling messaging for email, direct mail, and digital platforms
- Use data analytics to measure campaign performance and optimize results
- Collaborate with creative teams to produce effective fundraising content
- Manage A/B testing to refine messaging and improve conversion rates
- Track donor behavior and adjust strategies to increase retention
- Coordinate with external vendors and agencies on campaign execution
- Monitor key performance indicators and report on fundraising outcomes
- Ensure brand consistency across all direct response materials
- Stay current with industry trends in nonprofit marketing and donor engagement
- Support budget planning and forecasting for marketing initiatives
- Work with compliance to ensure adherence to fundraising regulations
- Develop donor journey maps to improve response rates
- Identify new opportunities for audience segmentation and targeting
- Lead post-campaign analysis to inform future strategies
- Provide input on donor acquisition cost and lifetime value metrics
- Assist in building donor acquisition funnels across channels
- Maintain documentation of campaign strategies and results
- Contribute to long-term marketing planning efforts
- Engage with cross-functional teams to align on organizational goals
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid remote and in-office setup
Team
Part of the marketing team focused on donor acquisition and engagement
About Us
- An organization that leverages the skills of military veterans and first responders to deliver disaster relief and humanitarian aid globally.
- Operates with a focus on resilience, equity, and service to underserved communities affected by crises.
Impact
- This role directly contributes to expanding donor support, enabling more disaster response missions and community recovery programs.
- Marketing efforts help sustain long-term operations and increase outreach to those in need.
Does not offer visa sponsorship for this position
