Zapier is looking for a Strategic Partner Marketing Manager to drive growth by developing and executing key partner co-marketing strategies. You will build and maintain relationships with strategic partners, launch new partners, and drive demand for Powered by Zapier solutions. In this role, you will act as the internal advocate for partner initiatives and identify new growth opportunities for a platform helping millions of businesses scale with automation and AI.

What You'll Do

Craft and implement comprehensive multi-channel co-marketing plans that drive MAU growth of partners.
Develop targeted strategies to activate different customer cohorts through Zapier & partner channels.
Drive experimentation across partner marketing tactics, documenting insights to optimize our overall partner GTM strategy.
Track, measure, and report campaign effectiveness and overall impact.
Manage and optimise partner MDF budgets, continually improving partnership ROI.
Oversee the effective launch and activation of new 'Powered by Zapier' partners.
Create marketing playbooks that capture best practices and scale successful tactics to other partners.
Own and nurture marketing relationships with strategic partners.
Own the strategic planning process with partners, including leading quarterly business reviews (QBRs), joint marketing planning sessions, and MDF proposal development.
Enable Zapier & partner sales teams through joint value propositions and comprehensive marketing collateral.
Develop high-impact content including customer stories, webinars, ebooks that can be used across campaigns.
Create compelling messaging that resonates with target audiences and drives conversion.
Act as the internal advocate for partner initiatives, ensuring effective resource alignment for successful campaigns and launches.
Identify and experiment with new growth opportunities and marketing channels (e.g. co-sell, events).

What We're Looking For

Proven track record in partner marketing, strategic marketing, or related roles.
Strong analytical skills and experience leveraging data-driven decision-making.
Background in B2B SaaS marketing.
Broad marketing skillset with experience across multiple disciplines and channels.
Exceptional stakeholder management skills and the ability to collaborate effectively across internal and external teams.
AI fluency: You’ve used AI tooling for work or personal use—or you are willing to dive in and learn fast.

Nice to Have

Familiarity in automation and integration sectors.

Team & Environment

Sits at the intersection of multiple internal and external teams.

Work Mode

This is a global remote position open to candidates in the Americas.

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law.