Webflow is looking for a Staff Researcher to lead complex, strategic mixed-methods research that shapes product and business decisions. In this role, you will mentor researchers, build scalable research systems, and innovate with AI-native practices.

What You'll Do

Lead complex, strategic mixed-methods research.
Own end-to-end, multi-phase research programs addressing ambiguous, high-impact questions across product pillars.
Blend qualitative depth with quantitative rigor to generate foundational insights, evaluate product directions, and de-risk decisions.
Define learning agendas that shape multi-quarter product strategy.
Design advanced quantitative studies, including high-signal, statistically robust survey programs.
Conduct nuanced qualitative research, including in-depth interviews, concept tests, cognitive walkthroughs, and fieldwork.
Synthesize evidence from qual, quant, behavioral logs, market research, and sales data into crisp, decision-ready storytelling.
Elevate research systems, standards, and practice by creating reusable frameworks and partnering with Research Ops.
Drive AI-native research innovation, using AI as a core part of workflow and designing hybrid human-AI workflows.
Mentor and multiply impact by coaching junior researchers and guiding cross-functional partners.

What We're Looking For

Graduate degree or relevant experience
8+ years in user research, market research, consumer insights, behavioral science, or similar mixed-methods roles.
Demonstrated success leading complex, multi-method studies with high ambiguity and high business stakes.

Nice to Have

Astute business acumen and experience conducting research on B2B/SaaS products and business models.
Skilled at identifying the most important research topics and articulating essential insights.
Robust quantitative skills, especially programmatic survey design and data analysis.
Dynamic qualitative methods across the product strategy and development lifecycle.
Exceptional communication and facilitation skills, and ability to navigate ambiguity.
Comfort influencing senior leaders across Product, Design, Engineering, Data, Marketing, Sales.
Lead with an AI-native mindset, using AI naturally and responsibly as a core component of workflows.
Capable of transformative AI usage, inventing or scaling new workflows.
Stay curious and open to growth, building fluency in emerging technologies like AI.

Team & Environment

You will report to the Director of Research.

Benefits & Compensation

Ownership in what you help build (RSUs).
Comprehensive medical, dental, and vision plans for full-time employees and dependents.
12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents.
Flexible vacation, paid holidays, and a sabbatical program.
Access to mental health resources, therapy and coaching.
A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
Monthly stipends for work and wellness expenses.
Annual WIN bonus program for all full-time, permanent, non-commission employees.
Compensation: United States Zone A: $161,700 - $204,000; Zone B: $151,300 - $191,800; Zone C: $141,900 - $179,500; Canada (ON & BC): CAD 183,300 - 232,200 + equity: Every permanent Webflower receives equity (RSUs).