Join the ZenBusiness product team as a Staff Product Manager (Growth) focusing on LLC and corporation funnels. Your primary focus will be identifying new growth opportunities to turn site visitors into first-time business owners. You will own the product lifecycle and business impact from idea through execution in a fast-paced environment.

What You'll Do

Own our new customer and post-purchase funnels. Establish and execute a 3-month rolling roadmap of projects for our funnel platform to increase customer volume and improve average revenue per customer in their first 30 days.
Lead A/B testing and experimentation efforts with Product & Engineering to test new features and UX optimizations that improve the conversion rate of visitors who start our funnel.
Streamline checkout flows by eliminating cognitive load and ensuring customers can complete purchases with their preferred payment method (credit card, Apple Pay, Google Pay, etc.). Act as a thought leader on checkout and payment acceptance.
Test and iterate on tactics that help drive leads to customers by leveraging digital (email, SMS, in-app notifications) and human-assisted touchpoints (e.g., scheduled sales calls).
Independently guide design and engineering teams to plan and execute enhancements that accelerate customer acquisition.
Be an expert in our product analytics stack to track customer behavior, acquisition metrics, and feature performance. Ensure features added to the funnel materially improve key performance metrics.
Actively engage customers and tap into stakeholder knowledge through surveys, user testing, and in-house AI models to drive continuous improvement in website experience.
Keep a pulse on competitor websites and ensure our product offerings are ahead of competitors. Use learnings to inform experimentation and new traffic/customer acquisition opportunities.

What We're Looking For

8+ years of experience in a product role, managing the web presence and conversion rate optimization efforts at a direct-to-consumer (D2C) business.
Familiarity with AI prototyping and demonstrated skills around incorporating AI into the product lifecycle.
High energy, driver leadership style with the stamina to thrive in a fast-paced, results-oriented environment.
A proactive and resourceful approach, demonstrating ownership over growth metrics and a relentless focus on continuous improvement.
Solid understanding of growth strategies such as A/B testing, funnel optimization, and lifecycle marketing, with a focus on using these tactics to drive measurable impact.
Highly skilled in data analysis and able to self-serve analytics needs with SQL, Google Analytics, and Mixpanel.
Track record of successfully leading Agile scrum teams with a proven ability to execute projects on-time.