Shape user growth across Germany, Austria, and Switzerland by designing and managing targeted marketing initiatives that drive acquisition, retention, and referrals. You’ll use data to guide campaign strategy, focusing on measurable outcomes and long-term user engagement within the cryptocurrency space.
What You'll Do
- Design, launch, and refine marketing campaigns that support regional growth goals, from first touch to long-term engagement.
- Build lifecycle strategies that boost activation and increase customer lifetime value through personalized messaging.
- Use audience segmentation and automated workflows to deliver relevant user experiences at scale.
- Test variations in messaging, timing, and channels to identify what drives performance improvements.
- Monitor user behavior and campaign metrics to guide decisions and optimize results.
- Work closely with product, content, and operations teams to align messaging and execution.
- Report on key performance indicators and recommend data-backed enhancements.
- Keep pace with developments in digital marketing, growth tactics, and blockchain trends.
Requirements
- At least three years of experience in digital marketing, growth, or campaign management.
- Strong analytical skills with a track record in user behavior analysis and retention strategies.
- Hands-on experience running acquisition and lifecycle campaigns.
- Familiarity with A/B testing, funnel optimization, segmentation, and marketing automation.
- Proven ability to deliver results independently while collaborating across teams.
- Fluent in both English and German.
- A genuine interest in blockchain, fintech, and cryptocurrency ecosystems.
Benefits
- Opportunity to influence the evolution of a leading blockchain platform
- Work alongside skilled professionals in a flat, global, user-first organization
- Autonomy to lead initiatives in a fast-changing, innovative environment
- Support for ongoing learning and career advancement
- Competitive compensation and company benefits
- Remote work setup, with flexibility based on team needs
