Illumina, Inc. is looking for a Sr. Staff Global Healthcare Customer Segment Marketing Manager to lead the outbound campaign and go-to-market strategy for our product portfolio within the Healthcare customer segment. This role is central to driving company growth by understanding customer needs, defining market positioning, and creating compelling strategies across the portfolio.
What You'll Do
- Define and execute the global healthcare customer segment marketing strategy aligned with business goals and a cohesive brand narrative.
- Lead market segmentation analysis and customize all customer touchpoints, communications, and campaigns for specific healthcare customer-sub-type needs and settings.
- Drive customer-centric messaging personalization by leveraging specific data, insights, and feedback.
- Assess performance and marketing return on investment for senior leadership, providing insights and recommendations.
- Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
- Define and execute tailored marketing strategies for each healthcare customer sub-type to ensure targeted, personalized engagement.
- Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
- Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral supporting customer acquisition and retention.
What We're Looking For
- A minimum of 12 years of industry experience in Product Marketing or Product Management and a Bachelor’s degree, or 8 years’ experience and a Master’s degree, or 5 years’ experience with a PhD, or equivalent experience.
- Direct B2B marketing experience within decentralized clinical testing, healthcare, or related industries.
- Proven success in global and regional customer segmentation, go-to-market strategy, and campaign execution.
- Strong analytical skills with the ability to convert data into actionable insights.
- Exceptional communication and storytelling skills.
- Experience working in global, cross-functional, and matrixed organizations.
- A minimum of a Bachelor’s degree in Marketing, Business, Healthcare, or a related field.
Nice to Have
- An advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience.
We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.
