What You'll Do
Shape and execute the go-to-market strategy for a key product in SentiLink’s identity platform, with direct impact on annual recurring revenue and partner success. You’ll coordinate across Product, Sales, Marketing, and Partner Success to ensure product launches are well-positioned, clearly communicated, and effectively scaled.
Lead end-to-end rollout of new features and models, including messaging development, sales enablement, and cross-sell execution into existing partners. Build repeatable frameworks for product launches, pricing, packaging, and training to strengthen GTM maturity.
Develop differentiated positioning that clearly communicates product value in competitive markets. Use data, market research, and partner feedback to refine strategy and influence product evolution.
Requirements
- Minimum of 4 years in product marketing or go-to-market roles at a B2B SaaS company
- Proven experience leading product launches or revenue growth initiatives
- Strong communication skills with the ability to simplify complex topics
- Self-driven operator who thrives in fast-paced, unstructured environments
- Skilled in project management with experience aligning cross-functional teams
- Comfortable producing content and materials hands-on
- Proficiency in data analysis and using metrics to guide decisions
- Must be authorized to work in the U.S. and reside within the United States
Preferred Qualifications
- Background in identity verification, fraud prevention, cybersecurity, or consumer financial services
- Ability to work with data using SQL, Excel, or basic scripting tools
Benefits
- Employer-paid health insurance for employee and dependents
- 401(k) plan with company match
- Flexible paid time off
- Company-wide in-person gatherings
- Home office stipend
