What You'll Do
Lead the development and execution of go-to-market strategies for Channel-focused product launches, aligning Product, Sales, and Marketing teams to drive awareness, adoption, and measurable revenue growth. Serve as the primary advocate for Channel partner needs within the organization, shaping messaging based on real-world feedback, competitive dynamics, and industry shifts.
Develop clear, differentiated positioning and value propositions that help partners articulate the benefits of our solutions. Create and maintain sales enablement resources such as pitch decks, battlecards, objection-handling guides, and solution briefs tailored to Channel audiences. Translate complex technical features into accessible, actionable insights for both internal teams and external partners.
Collaborate with the Channel Segment Leader and Sales Enablement to design and deliver training programs, workshops, and webinars that improve partner performance. Represent the company at industry events, analyst briefings, and public speaking opportunities to strengthen brand visibility and credibility within the Channel ecosystem.
Requirements
- Minimum of 3 years in product marketing, preferably in B2B software, IT management, or Channel-focused technology
- Proven experience crafting messaging and launching products into Channel markets
- Strong understanding of Channel business models, partner motivations, and sales cycles
- Ability to distill technical details into compelling, customer-centric narratives
- Experience delivering presentations and training to diverse audiences, including sales teams and external partners
- Track record of working cross-functionally with Product, Sales, and Demand Generation teams
- Skilled in using data to inform strategy, measure campaign performance, and refine messaging
- Comfortable managing multiple projects in fast-moving environments with clear outcomes
- Empathetic communicator who thrives on coaching and supporting partner success
- Passionate about building relationships and driving alignment across internal and external stakeholders
Benefits
Eligible candidates must reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. The role supports hybrid or remote work from home for U.S. residents in these locations. Preference is given to candidates based in Austin, TX, or those willing to relocate without assistance. Up to 40% travel may be required for industry events, product launches, and partner meetings.
Technical Stack
Microsoft 365, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, Salesforce
