JetBrains is seeking a Product Marketing Manager to drive marketing efforts for WebStorm, their IDE for JavaScript and TypeScript. In this role, you’ll shape positioning and messaging, lead go-to-market campaigns, and collaborate with cross-functional teams to deliver developer-focused marketing content.
What You'll Do
- Own and evolve WebStorm’s positioning and messaging, keeping it consistent across channels and aligned with product and business strategy.
- Translate product strengths into clear, developer-focused narratives and key messages for campaigns, launches, and content.
- Lead go-to-market planning for releases and key initiatives, defining the plan, aligning stakeholders, and driving execution end to end.
- Create launch-ready assets for core channels (website updates, release posts, newsletters, and enablement-style materials), ensuring quality and consistency.
- Maintain a content release calendar and ensure marketing activities are delivered on time.
- Gather and synthesize market and customer insights, turning them into actionable recommendations for messaging, content priorities, and go-to-market decisions.
- Track performance of key marketing activities and use insights to iterate and improve outcomes.
- Partner closely with Product, Developer Advocacy, Research, Sales, and Marketing teams to keep priorities aligned and execution smooth.
- Drive the creation of high-quality product-related content and materials with cross-functional partners.
What We're Looking For
- Have at least three years of experience in marketing or product marketing, ideally in software development or tech.
- Are fluent in English with excellent communication skills.
- Can craft and execute strategic marketing initiatives with measurable outcomes.
- Possess an analytical mindset with the ability to derive insights from data and optimize performance.
- Are creative and innovative in your marketing strategies, with a results-driven approach.
- Are self-motivated and organized, with a track record of delivering impactful projects on time and within budget.
Nice to Have
- Are experienced with B2B or technical products.
- Have hands-on coding experience and interest in modern web development.
- Understand developer audiences and communities.
Team & Environment
- We are an equal opportunity employer.
- We create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation.
Benefits & Compensation
- We are an equal opportunity employer.
- We create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation.
We are an equal opportunity employer. We know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation.
