The Acquisition Product Marketer - Small and Medium Businesses will be the voice of Alan to SMB customers and vice versa, owning the end-to-end narrative and feedback loop for the SMB segment in France. This role is central to crafting compelling sales narratives, equipping the Sales team with scalable assets, and driving business growth through market insights and cross-functional collaboration.
What You'll Do
- Define and evolve Alan's pitch, objection-handling playbook, and competitive differentiation for SMB customers from discovery to offer
- Create, maintain, and regularly update pitch decks, product knowledge bases, objection libraries, and battle-cards for the Sales team
- Build a structured system that adapts the core narrative and assets to 10+ market segments (from Tech to Industry)
- Own Sales adoption by integrating work into the Sales enablement roadmap
- Deliver training sessions to the Sales team that are interactive, memorable, and build up their Sales mastery
- Run a structured feedback loop collecting signals from customers, Sales, and the market
- Proactively bring customer, Sales, and market feedback back to Product, Brand, and leadership to influence product development and sales strategy
- Spend regular time in customer meetings (~2/month) to test narratives live and bring back proof points from the field
What We're Looking For
- At least 3 years experience in B2B Marketing - product marketing, sales enablement, or a mix
- A track record of building & measuring the impact of sales narratives, pitches, competitive positioning
- Strong will to work directly with Sales teams, attending customer meetings, and integrating field feedback
- Strong written communication skills (in French and in English)
- An analytical mindset: define success metrics before starting and use data to iterate
Nice to Have
- Previous experiences in High Growth, B2B Saas or High-tech companies
- Familiarity with health insurance, HR tech, or SMB sales motions
- Experience with Sales enablement tools or frameworks
Team & Environment
Part of the Product Marketing team within the business functions of Alan, collaborating closely with Sales, BSLs, Sales Enablement, Brand, and Product Marketing
Benefits & Compensation
- Stimulating work environment
- Perks ensuring employees are happy, efficient, and spend only high-quality time with co-workers
- Strong culture with innovative working methods
- Radical Transparency — All information is accessible and written-first
- Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results
- Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership
- Mission is the Boss — Long-term thinking and methodical optimism focused on mission success
Compensation: C0-C1 level range of our salary grid
Work Mode
Hybrid role with remote work flexibility, but value in-person collaboration. Locations: France, Belgium, Spain.
Everyone, no matter how underrepresented, should feel free to apply. Women are encouraged to apply even if they don't meet 100% of requirements.
