What You'll Do
Drive the strategic direction of product marketing by aligning messaging, positioning, and go-to-market initiatives with business goals. Partner closely with Product, Sales, and Actuarial teams to ensure product launches are impactful and well-supported across the organization.
Develop clear, audience-focused value propositions that translate complex healthcare solutions into tangible business outcomes. Use deep market insights to shape product packages and pricing strategies that meet employer needs and outperform competitive offerings.
Equip sales teams with effective tools—presentations, demos, case studies, and sell sheets—that improve deal velocity and conversion. Lead product launch planning and execute coordinated rollouts, ensuring alignment across functions and consistent messaging.
Design and deliver regular go-to-market performance reviews using win/loss analysis, internal feedback, and campaign data to refine future strategies. Identify co-marketing opportunities that expand reach and deepen engagement with target audiences.
Requirements
- 5–7 years of experience in B2B product marketing or consulting within the employer health benefits space
- Proven ability to craft persuasive messaging and sales assets across multiple formats
- Strong grasp of healthcare industry trends and their impact on employer decision-making
- Track record of delivering growth through data-informed strategy and cross-team influence
- Self-motivated problem-solver comfortable in fast-paced, evolving environments
Benefits
This role operates in a hybrid model with team locations in Buffalo, NY, and New York City. You’ll work within a culture defined by resilience, innovation, and mutual support—where bold ideas are encouraged, progress is celebrated with humility, and every contribution moves the mission of affordable healthcare forward.
