Reddit is hiring a Sr. Business Marketing Lead - Retail & CPG. In this senior role, you will lead marketing efforts for the Retail and Consumer Packaged Goods verticals. You will be responsible for creating data-backed business narratives and marketing materials to raise awareness and drive adoption of Reddit's advertising solutions among advertisers.
What You'll Do
- Create market-leading stories that drive the Retail business.
- Leverage Reddit-unique insights for both client-level conversations and thought leadership.
- Build stories that move our largest prospects and customers.
- Develop market research with industry partners.
- Lead marketing strategy for Retail and CPG, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content.
- Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content.
- Leverage data/insights from the Insights team and from self-service tools to tell the story.
- Partner effectively with cross-functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent.
- Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers.
- Develop sales collateral including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth.
- Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers.
- Evaluate and report on content and campaign metrics and iterate based on results.
- Understand the needs of marketers in the retail industry and what is required to influence digital investment decisions.
What We're Looking For
- 15+ years of B2B marketing experience, within Retail accounts or agency relationships.
- Strong track record partnering with Ad Sales to create executive-level collateral.
- Experience leading GTM strategy in the US, with exposure to international markets.
- Deep knowledge of digital/social media marketing.
- Senior experience at an ad platform.
- Proven ability to develop impactful B2B content across organic and paid channels.
- Proficiency in analytics tools like GlobalWebIndex and Comscore.
Nice to Have
- Familiarity with Canva.
- A passion for or understanding of Reddit's platform.
Team & Environment
You will be part of the Audience Marketing team.
Benefits & Compensation
- Compensation: $180,200 - $252,300 USD + equity: Eligible to receive equity in the form of restricted stock units.
- Comprehensive Healthcare Benefits and Income Replacement Programs.
- 401k Match.
- Family Planning Support.
- Gender-Affirming Care.
- Mental Health & Coaching Benefits.
- Flexible Vacation & Reddit Global Days off.
- Generous paid Parental Leave.
- Paid Volunteer time off.
Work Mode
This is a remote position open to candidates in the United States.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.
