Twilio is hiring a Sr. ABM Manager, Expansion

Twilio is looking for a Sr. ABM Manager, Expansion to develop, implement, and refine targeted marketing programs that drive growth within our existing customer base. In this role, you will own program performance, leverage data for continuous optimization, and deliver a highly personalized customer experience.

What You'll Do

• Directly align with the Existing Business sales team, identifying and prioritizing target accounts for 1:1 and 1:few expansion campaigns.
• Build and launch personalized multi-channel campaigns for target accounts across email, ads, direct-mail, landing pages, and events.
• Leverage account intelligence and intent data to inform targeting, messaging, and campaign design.
• Monitor campaign performance, optimize programs, and provide actionable insights to sales on account engagement.
• Manage and execute persona-based ads for Existing Business accounts with a focus on impact and optimization.
• Track and report account-level engagement, progression through the funnel, and overall program performance.
• Support and co-create expansion-focused sales plays through personalized content and tactics.
• Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.

What We're Looking For

• 10+ years of experience in B2B Marketing.
• 8+ years in an ABM-related field.
• Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business.
• Experience in leveraging intent data, account intelligence, and personalization tactics for expansion.
• Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events.
• Ability to use ABM and performance marketing tools like 6sense, Marketo, Tableau, and Looker.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• Experienced in applying insights to optimize campaigns and familiarity with MQA models.
• Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks.
• Excellent communication and stakeholder management skills with both sales and marketing teams.

Nice to Have

• Background in enterprise SaaS or complex B2B buying cycles.
• Familiarity with sales platforms and ability to design content for account-specific outreach (e.g., Outreach, Salesloft, ZoomInfo).

Technical Stack

• 6sense
• Marketo
• Tableau
• Looker

Team & Environment

You will collaborate closely with Integrated Campaigns, SDRs, AEs, and CSMs.

Benefits & Compensation

• Competitive pay.
• Generous time off.
• Ample parental and wellness leave.
• Healthcare.
• Retirement savings program.
• Compensation range: $114,600 - $168,500 (varies by location) + equity: May be eligible to participate in Twilio’s equity plan.

Work Mode

This is a remote position open to candidates anywhere in the United States.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.