Shape the future of enterprise technology marketing by leading global go-to-market campaigns that speak directly to CIOs and technical decision-makers. In this senior role, you’ll craft a unified narrative that transforms Workday’s platform, AI, and agentic capabilities into a clear, differentiated story—positioning the company as the leader in enterprise AI.
What You’ll Do
- Develop and lead the global integrated campaign strategy targeting enterprise IT leaders, ensuring alignment across regions and channels.
- Translate complex technology stacks into accessible, outcome-driven messaging that emphasizes governance, security, developer productivity, and enterprise orchestration.
- Collaborate with marketing, product, creative, and field teams to build compelling themes, content strategies, and campaign assets that simplify technical depth into powerful market positioning.
- Orchestrate multichannel execution across digital, content, field, and partner ecosystems to deliver a seamless customer journey from awareness to demand.
- Equip global teams with clear messaging, enablement tools, and campaign calendars to ensure consistent delivery and impact.
- Identify content gaps and drive creation of high-value assets in partnership with marketing, customer advocacy, and external thought leaders.
- Leverage competitive intelligence, pipeline data, and market research to refine campaigns and improve performance over time.
Who You Are
You bring 10+ years of B2B marketing experience in enterprise technology, with deep familiarity in AI, cloud platforms, and complex sales cycles. You’ve successfully marketed to CIOs and technical buyers and understand how to align messaging with their strategic priorities. Experience in matrixed, global organizations is essential.
Your fluency in modern marketing technology—including CRM, automation, and analytics platforms—enables data-driven planning and execution. You thrive at the intersection of innovation and business impact, connecting technical capabilities to real-world outcomes.
Why This Matters
You’ll be at the center of a collaborative, curious, and courageous team culture. Here, bold ideas are met with support, and every contribution helps shape a brighter work day. With tools to grow, room to take risks, and colleagues who’ve got your back, you’ll do meaningful work that reaches enterprises worldwide.
