Dentsu Creative is hiring a Social Media Strategist to join a team of strategists working remotely from around the world. In this role, you will cultivate data-driven insights and deliver top-tier social media services to clients, leading organic development, content strategy, performance analysis, and thought leadership for client social ecosystems.
What You'll Do
- Generate data-first strategies to achieve and improve clients' business and communications objectives.
- Lead the organic development and growth of communities and social media activities across client social ecosystems.
- Develop content pillars and social calendars aligned with KPIs, business objectives, and marketing priorities.
- Research, craft, and publish interactive, thoughtful, and provoking content that encourages community participation.
- Define KPIs, benchmarks, and metrics to evaluate and increase clients’ social media presence and goals.
- Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights.
- Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership.
- Lead and support client meetings and communications.
- Maintain an active presence within necessary tools and social platforms to advise clients on platform-specific concerns.
- Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities.
- Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations.
- Act as a resource to help fuel organic business growth for ICUC.
- Help create case studies of delivered work to use as training and development materials.
- Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team.
- Adopt and educate on up-and-coming platforms and technology.
- Train internal teams to integrate, maintain and update a cohesive social media strategy.
- Lead and inspire a team of social strategists and social media managers by creating a positive work environment.
- Build and maintain team morale by helping them reach their full potential and guiding them to achieve their goals.
What We're Looking For
- At least 7 years of social media management and reporting experience.
- Proven work experience as a Social Media Strategist, showcasing leadership in social media strategy development.
- At least 2 years of experience leading people.
- Bachelor’s degree in marketing, communications, advertising, PR, or equivalent.
- Resourcefulness and a can-do attitude, thriving in an entrepreneurial, fast-paced environment.
- High level of accuracy and attention to detail.
- Strong sense of account ownership and pride in work, accompanied by excellent multitasking abilities.
- Strong time management skills.
- Strong decision-making skills, coupled with good judgment.
- Good sense of decorum and brand appropriateness.
- Friendly, diplomatic, and composed self-starter.
- Charisma and willingness to mentor others and share best practices with a team of Strategists.
- Cooperative and network-oriented.
- Proven history of developing new, sustainable processes.
- Excellent written and verbal communication skills, including engaging presentation abilities.
- Experience with creative content publishing, writing, social listening, and performance reporting.
- Ability to identify target audience preferences and create content or insights to meet their needs.
- Knowledge of past and current social media trends, marketing, and business strategies.
- Regular user of Twitter, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels.
- Experience with social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros.
- Proficiency in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater.
- Understanding of SEO strategies and digital marketing metrics.
- Proficient computer literacy, demonstrated through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.
- Willingness to undergo a Criminal Record Check as part of the pre-employment screening process.
- The ability to utilize a desktop computer or laptop that meets minimum system requirements.
- Access to high-speed internet, with a minimum speed of 30 mb/s.
- Adequate headset/mic and webcam.
- Fluency in English, with the ability to speak and write clearly and persuasively.
Nice to Have
- Proficiency in additional languages is considered an asset.
Technical Stack
- Social Media Management: Hootsuite, Sprout, Sprinklr, Khoros
- Reporting & Analytics: Talkwalker, Brandwatch, Fanpage Karma, Meltwater
- Productivity: Microsoft Office Suite
Team & Environment
You will lead and inspire a team of social strategists and social media managers as part of a larger team of strategists working remotely from around the world.
Benefits & Compensation
- Compensation range: $70k-$80k
- A range of medical, dental, RRSP, paid time off, and/or other benefits available to all permanent employees.
Work Mode
This is a remote position open to candidates based in Ontario.
We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
