Pearl Talent is looking for a Social Media Manager (E-commerce) to own the brand’s social presence end-to-end. You will lead strategy and execution across Instagram, TikTok, Pinterest, and LinkedIn. This role is ideal for a creative, trend-aware professional who thrives in fast-paced, dynamic environments.

What You'll Do

Develop and execute comprehensive social media strategies aligned with business objectives, seasonal campaigns, and product launches.
Stay up-to-date on platform trends, algorithm changes, and emerging features across Instagram, TikTok, Pinterest, and LinkedIn.
Create and maintain content calendars balancing promotional content, educational posts, UGC, trending formats, and community engagement.
Conduct competitive research and trend analysis to identify opportunities for brand visibility.
Establish KPIs for each platform and track performance to refine strategy.
Coordinate with video editors, UGC creators, and paid content creators to source, review, and approve content.
Collaborate with the founding team to ensure messaging aligns with brand voice and values.
Brief designers and editors on content needs, providing clear creative direction and feedback.
Manage content approval workflows, ensuring timely publishing and organized asset libraries.
Monitor and respond to comments, DMs, and mentions in a timely and brand-consistent manner.
Build and nurture an engaged online community through authentic interactions.
Identify collaboration opportunities with relevant accounts, influencers, and brand advocates.
Track sentiment and community feedback to inform content and product strategy.
Write compelling captions, copy, and CTAs tailored for each platform.
Create or adapt quick-turnaround content like graphics, memes, and trending audio posts.
Schedule and publish content using social media management tools.
Optimize content with hashtags, keywords, tags, and platform best practices.
Test different content formats, posting times, and messaging to maximize engagement.

What We're Looking For

3+ years managing social media for e-commerce or consumer brands, including team coordination experience.
Deep knowledge of Instagram, TikTok, Pinterest, and LinkedIn, including algorithms, trends, and best practices.
Chronically online, with awareness of internet culture, memes, and viral trends.
Strong project management and coordination skills across multiple stakeholders.
Excellent copywriting skills with platform-specific adaptation.
Experience collaborating with video editors, UGC creators, and paid content creators.
Proficiency with social media management tools like Later, Hootsuite, Buffer, or Sprout Social.
Strong analytical skills and ability to interpret social media metrics.
Highly organized with the ability to manage multiple projects and content calendars.
Self-starter capable of working independently in a remote environment.
Excellent written and verbal English communication skills.

Nice to Have

Experience with e-commerce social strategies, product launches, and sales campaigns.
Basic graphic design skills with Canva or Adobe Creative Suite.
Familiarity with paid social advertising.
Experience with influencer partnerships and affiliate marketing.
Knowledge of SEO and social media traffic strategies.
Startup or fast-paced DTC brand experience.
Community-building expertise and experience fostering brand loyalty.

Technical Stack

Primary Platforms: Instagram, TikTok, Pinterest, LinkedIn
Management Tools: Later, Hootsuite, Buffer, Sprout Social
Analytics: Instagram Insights, TikTok Analytics, Pinterest Analytics, LinkedIn Analytics, Google Analytics, Sprout Social Insights, Hootsuite Insights
Collaboration: Slack, Zoom, Google Workspace, Asana, Trello, Monday.com
Creative: Canva, CapCut, Adobe Premiere, Adobe Creative Suite (Photoshop, Illustrator), Figma
AI & Marketing Tools: ChatGPT, Brand24, Mention, Linktree, Beacons, Billo, Aspire

Team & Environment

You will work closely with video editors, UGC creators, paid media specialists, and the founding team.

Benefits & Compensation

Competitive Salary: Based on experience and skills
Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency
Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
Generous PTO: In accordance with company policy
Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
Direct Mentorship: Guidance from international industry experts
Learning & Development: Ongoing access to resources for professional growth
Global Networking: Connect with professionals worldwide

Work Mode

This is a fully remote position open to candidates in Mexico City (Mexico), Bogotá (Colombia), São Paulo (Brazil), Buenos Aires (Argentina), Lima (Peru), and Honduras (Dominican Republic).

Pearl Talent is an equal opportunity employer.