Hire Overseas is hiring a Social Media Manager to manage and grow the social presence for a wellness education brand. You'll own the brand's storytelling across Facebook and Instagram, focusing on authentic engagement and measurable growth.
What You'll Do
- Manage and grow the brand's Facebook Page, Facebook Group, and Instagram presence.
- Create and schedule 5–10 posts per week aligned with upcoming products, launches, and campaigns.
- Optimize all social profiles, including bios, links, highlights, and pinned posts.
- Respond to comments and DMs within one business day and maintain meaningful engagement.
- Engage thoughtfully with aligned accounts, practitioners, and influencers in the personal development space.
- Develop social media strategies and monthly editorial calendars.
- Create social content that balances education, community, and conversion.
- Collaborate with the marketing team to ensure campaigns are integrated with launch cycles.
- Analyze metrics and refine your approach for growth and engagement.
- Track performance across all channels and share monthly reports on engagement, reach, and growth.
- Identify what's working, what's outdated, and opportunities for improvement.
- Suggest 'quick wins' and longer-term strategies aligned with upcoming campaigns.
What We're Looking For
- 5+ years of experience managing brand or business social media accounts.
- Experience working with personal development, wellness, or coaching brands.
- Strong writing and storytelling skills with an understanding of tone, empathy, and clarity.
- Ability to develop and execute organic content strategies that drive engagement and awareness.
- Available during North American (Pacific Time) business hours for team syncs.
- Organized, communicative, and comfortable taking ownership of results.
Nice to Have
- Understanding of how organic social supports marketing funnels and lead generation.
- Familiarity with analytics tools like Meta Insights and Google Analytics.
- Experience creating graphics in Canva or Adobe tools.
- Comfort building social calendars and content pillars around brand strategy.
Technical Stack
- Meta Insights
- Google Analytics
- Canva
- Adobe tools
Team & Environment
You'll collaborate with a purpose-driven team in the wellness and education space.
Benefits & Compensation
- Paid in USD (bi-monthly: every 15th and 30th).
- Up to 14 days of Paid Time Off annually, starting Day 1.
- Observance of holidays based on your location.
- 100% remote setup.
- Collaborate with a purpose-driven team in wellness and education.
- Opportunity to own and grow brand storytelling across multiple platforms.
Work Mode
This is a 100% remote position open to global candidates.
Hire Overseas is an equal opportunity employer.
