WATI.io is seeking an SEO, Content & AI Growth Lead to architect our organic growth strategy. You will build scalable systems at the intersection of SEO, high-quality content, and AI-powered automation to capture demand across search and AI discovery platforms.
What You'll Do
- Define and execute the organic growth roadmap across traditional search (Google) and Generative/Answer Engine Optimization (GEO/AEO).
- Own the organic funnel from channel to revenue, including target metrics, revenue logic, and payback periods.
- Shift the organic narrative to target higher-value, AI-ready segments (Mid-Market/Enterprise).
- Design and implement fully scalable, programmatic, and AI-assisted content workflows.
- Use agentic coding tools to automate SEO tasks, internal linking, and content research.
- Launch quickly, iterate weekly, kill quickly if it doesn't work, and scale aggressively if it does.
- Maintain flawless technical SEO (indexation, crawlability, Core Web Vitals).
- Structure content to be easily digested by LLMs to ensure Wati is the primary cited source in AI-generated answers.
What We're Looking For
- Proven ability to drive ARR/pipeline growth through SEO and content strategy in a B2B SaaS environment.
- Hands-on experience with programmatic SEO, automated content workflows, and agentic coding tools.
- Deep understanding of traditional Technical SEO, site architecture, and the emerging rules of GEO and AEO.
- High comfort level with numbers, cohort performance, CAC efficiency, and pipeline velocity.
- Experience leading a team (or cross-functional squads) with high accountability and weekly review loops.
Technical Stack
- Cursor
- Claude Code
- Codex
- Python
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