WATI.io is seeking an SEO, Content & AI Growth Lead to architect our organic growth strategy. You will build scalable systems at the intersection of SEO, high-quality content, and AI-powered automation to capture demand across search and AI discovery platforms.

What You'll Do

Define and execute the organic growth roadmap across traditional search (Google) and Generative/Answer Engine Optimization (GEO/AEO).
Own the organic funnel from channel to revenue, including target metrics, revenue logic, and payback periods.
Shift the organic narrative to target higher-value, AI-ready segments (Mid-Market/Enterprise).
Design and implement fully scalable, programmatic, and AI-assisted content workflows.
Use agentic coding tools to automate SEO tasks, internal linking, and content research.
Launch quickly, iterate weekly, kill quickly if it doesn't work, and scale aggressively if it does.
Maintain flawless technical SEO (indexation, crawlability, Core Web Vitals).
Structure content to be easily digested by LLMs to ensure Wati is the primary cited source in AI-generated answers.

What We're Looking For

Proven ability to drive ARR/pipeline growth through SEO and content strategy in a B2B SaaS environment.
Hands-on experience with programmatic SEO, automated content workflows, and agentic coding tools.
Deep understanding of traditional Technical SEO, site architecture, and the emerging rules of GEO and AEO.
High comfort level with numbers, cohort performance, CAC efficiency, and pipeline velocity.
Experience leading a team (or cross-functional squads) with high accountability and weekly review loops.