Okta is looking for a Senior SEO Specialist to independently own and drive high-impact SEO and GEO work across Okta.com. In this senior individual contributor role, you will be responsible for proactive problem-solving and decision-making across technical, content, and analytical initiatives.
What You'll Do
- Operate with minimal supervision, taking full ownership of all assigned work and proactively solving problems and identifying opportunities.
- Self-initiate SEO checks, QA, competitive research, and the development of new ideas and strategies.
- Manage multiple concurrent projects effectively, meeting deadlines and quality standards while triaging needs based on business impact.
- Create and communicate SEO strategy roadmaps with stakeholders and Okta leadership.
- Proactively update your manager and stakeholders on project status and progress.
- Stay current on industry changes and apply new insights to daily work and long-term strategy.
- Identify and prioritize SEO gaps based on potential business impact and measurable outcomes.
- Utilize systems, checklists, and repeatable processes to ensure comprehensive and high-quality analysis and execution.
- Maintain a strong working understanding of Okta’s business model and product offerings.
- Correlate cause-and-effect relationships in SEO performance to synthesize trends and patterns.
- Mentor and enable Marketing and non-marketing stakeholders to adopt SEO best practices.
- Develop best practice documentation to enable internal teams to self-service.
- Provide senior-level insights, synthesis, and actionable recommendations.
- Communicate complex SEO concepts clearly and effectively to both technical and non-technical audiences.
- QA all work prior to stakeholder review, demonstrate strong attention to detail, and anticipate stakeholder questions.
- Use a self-owned resources and task management system to manage work, files, tools, links, and deadlines.
What We're Looking For
- 5+ years of professional experience demonstrating advanced SEO expertise across technical, content, and analytical domains.
- Knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, and more.
- Passion for SEO, GEO, content strategy, AI, and digital marketing.
- Proficiency in spreadsheets, including advanced functions like VLOOKUPs, % change formulas, and conditional formatting.
- Comfort navigating CMS platforms and making accurate site changes.
- Experience with reporting platforms and SEO tooling.
- Proven ability to leverage SEO tools, AI, and automation to increase efficiency and scale impact.
- Ability to create impactful slide decks and reporting materials for senior-level audiences.
- A collaborative mindset that contributes positively to team velocity, quality, and morale.
Nice to Have
- Experience with Adobe Experience Manager (AEM).
Technical Stack
- STAT, SEMRush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, Adobe Experience Manager (AEM), Asana
Benefits & Compensation
- Health, dental and vision insurance
- 401(k)
- Flexible spending account
- Paid leave (including PTO and parental leave)
- Equity (where applicable)
- Bonus
- Compensation: $108,000—$148,500 USD (California (excluding SF Bay Area), Colorado, Illinois, New York, Washington); $88,000—$121,000 CAD (Canada) + equity
Work Mode
This role follows a hybrid work model and is open to candidates in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, Washington, and Canada.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
