Develop and execute online marketing strategies targeting European travelers planning trips to the Czech Republic. Manage multilingual digital campaigns, improve SEO and conversion performance, and analyze customer behavior within the automotive tourism sector.
Responsibilities
- Design and implement digital marketing strategies to attract European travelers preparing trips to the Czech Republic.
- Produce and optimize content across social media, website, and email channels with an emphasis on tourism and international SEO.
- Run paid advertising campaigns on Google Ads, Facebook Ads, and other platforms focused on automotive tourism to the Czech Republic.
- Study customer behavior and seasonal trends in vignette demand, and conduct competitive research in tourism services.
- Create and manage content in multiple languages, including Czech, English, and German, to engage international audiences.
- Support customer service improvements and work on increasing website conversion rates.
Requirements
- Bachelor's or master's degree in marketing, tourism, international business, or a related field.
- At least five years of professional experience in digital marketing, ideally within tourism or transportation industries.
- Proven experience in international markets and understanding of European automotive tourism dynamics.
- Skilled in using analytics platforms such as Google Analytics and Google Ads, with solid knowledge of SEO for multilingual websites.
- Creative mindset with the ability to respond to seasonal shifts in tourism demand.
- Strong communication abilities, self-direction, and a focus on delivering measurable outcomes.
- Fluent in both Czech and English.
Nice to Have
- Familiarity with the German language is a plus.
Tech Stack
Google Analytics, Google Ads, Facebook Ads, SEO, multilingual content management
Benefits
- Competitive salary based on skills and performance outcomes.
- Creative autonomy to develop and execute original marketing ideas in the evolving travel tech space.
- Flexible work schedule with options for remote work and personalized time management.
- Engagement in a fast-growing niche: digital solutions for automotive tourism.
- International setting with interactions across European customer bases and contributions to national tourism infrastructure.
- Employment stability within an established organization with consistent customer flow and predictable seasonal patterns.
Compensation
Competitive salary that matches your skills and results
Work Arrangement
hybrid — Remote work possibilities and flexible time planning for optimal work-life balance
- Encourages creative freedom and initiative in developing marketing strategies.
- Operates in a rapidly evolving segment of travel technology.
- Serves a diverse European customer base, fostering an international atmosphere.
- Provides stability through a well-established business model and steady customer demand.
- Prioritizes innovation in digital tools for automotive tourism.
Additional Information
- Fluency in Czech and English is mandatory.
- Knowledge of German is beneficial but not required.
- Work is influenced by seasonal variations in tourism demand.
- Remote work is supported.
- Flexible scheduling is available to support work-life balance.
