As a Marketing Specialist, you will drive digital marketing initiatives focused on acquiring and retaining customers within the regulated iGaming space across Italy and Europe. You'll design and implement targeted campaigns using email and SMS, tailoring content to segmented audiences to enhance engagement and performance.
Key Responsibilities
- Plan and execute digital marketing strategies with a focus on measurable outcomes.
- Develop and manage multi-channel campaigns, ensuring alignment with customer behavior and business goals.
- Work closely with design and content teams to produce banners, landing pages, and social content that resonate with target audiences.
- Use analytics platforms like Google Analytics and SEMrush to monitor campaign effectiveness, optimize performance, and report on key metrics.
- Stay informed about market trends and competitive activity in the iGaming industry to identify new opportunities.
- Ensure all marketing activities comply with current regulations in online gaming.
Qualifications and Skills
You hold a degree in Marketing or a related field and have a solid grasp of digital analytics tools. A results-oriented mindset is essential—you’re comfortable using data to guide decisions and refine strategies. You communicate clearly, work well both independently and within teams, and thrive in environments where priorities shift quickly.
Experience in digital marketing is required, with preference given to candidates who have worked in iGaming or similar regulated sectors.
Technology
The role utilizes Google Analytics and SEMrush for performance tracking and market analysis.
Work Environment
This position offers full remote working flexibility within a global setup. You’ll be part of a dynamic, inclusive organization that values excellence and collaboration. Professional growth is supported through ongoing training in both technical and interpersonal skills.
Benefits and Culture
- Permanent employment contract
- Company-issued laptop
- Meal vouchers and corporate welfare programs
- Opportunities to contribute to social responsibility initiatives through the company’s foundation
- Commitment to ESG leadership and ethical business practices
- A culture rooted in inclusion, diversity, and teamwork
Compensation
Gross annual salary ranges from €30,000 to €35,000, depending on experience. Additional benefits include access to continuous learning and clear pathways for career advancement.
Equal Opportunity
The organization is dedicated to building a diverse, equitable workplace. It actively opposes discrimination and welcomes individuals of all backgrounds, including differences in gender, age, ethnicity, religion, disability, sexual orientation, and marital status. Everyone is encouraged to bring their authentic self to work in a supportive and respectful environment.
