Baton Rouge, Lao People's Democratic Republic Remote (City)

Diageo is hiring a Brand Educator: Baton Rouge, LA

Responsibilities

  • Interact directly with consumers during key moments of experience, purchase, and consumption to provide education on products.
  • Build consumer trust by representing brands in a relatable and authentic way.
  • Guide consumers through legal product sampling experiences as defined by local regulations and company policy.
  • Complete assigned digital training modules on brand knowledge and marketing programs on a regular basis.
  • Utilize technology platforms to receive assignments and submit required information accurately.
  • Arrive punctually at events dressed according to team guidelines and prepared to carry out promotional activities.
  • Distribute branded merchandise to consumers during events.
  • Adhere to responsible service practices and report any violations promptly.
  • Set up and organize point-of-sale materials in retail or event locations.
  • Cover event-related product costs using a company-provided debit card.
  • Collect or receive promotional supplies from the Event Team as needed.
  • Ensure all company assets, including uniforms and event materials, are properly maintained and returned.
  • Submit post-event summaries through the designated marketing reporting system.
  • Capture digital photos during events and support social media content sharing for the region.
  • Identify key differences between featured brands and competing products, and report competitive market activity.
  • Maintain a professional appearance suitable for direct consumer interaction.
  • Follow all company policies and operational procedures consistently.

Work Arrangement

Remote (City/Region) — Baton Rouge, LA

Other

  • This is an occasional employment position; hiring does not guarantee a set number of future assignments.
  • Employees must sign all required documentation and comply with all marketing policies, including the NA Diageo Marketing Code.
  • Candidates must demonstrate their engagement skills by delivering a two to three-minute 'Final' presentation to qualify for event representation.
About company
Diageo

We're a global leader in premium drinks, one of the most dynamic consumer categories.

Diageo is built on a powerful blend of talented people and great brands. We're driven to be the best, with a passion for progress and creating a more inclusive and sustainable future.

Our portfolio includes some of the world's most iconic spirits, beer, and wine brands, distributed in over 180 countries.

All jobs at Diageo Visit website
Job Details
Department Field Talent
Category other
Posted 5 days ago