Responsibilities
- Develop high-level relationships with your customers and serve as a trusted consultant to optimize their advertising growth.
- Create mid-term and long-term territory plan to grow the advertising business both on and off our Smart TV platform.
- Work with agencies and brands to integrate the Smart TV platform into their media mix.
- Be the voice of the customer and communicate market trends and industry shifts, including implications to our products teams.
- Act as an internal champion for proposed Smart TV advertising strategy across other key Samsung stakeholders.
- Understand Samsung’s TV Data, products and measurement tools to help build relevant advertising solutions for our advertisers
- Understand and learn about the CTV/OTT industry and competitive environment including knowledge of competitive product offerings
Requirements
- Bachelor's degree with a minimum of 6+ years of overall experience and extensive experience in new business development for traditional TV as well as digital media advertising, including CTV, OLV and data activation (minimum 5-7 years)
- A solid understanding of advertising industry's issues and interest to advancing Smart TV's forward-looking strategies within the marketplace
- Strong track record of high-level negotiation with established relationships within the advertising industry
- Successful internal and external relationship management
- Ability to interact with agencies and advertisers and experience presenting both over the phone and in-person (willingness to travel)
- Experience working in both entrepreneurial and established corporate cultures
- Demonstrated ability to consistently drive deals to closure in a new business environment while retaining and growing revenue from existing partners
- Excellent written and verbal communication skills, strong attention to detail, and good follow-through
