Directive Consulting is hiring a Senior Programmatic Manager to own the strategic management and execution of programmatic advertising for our clients. In this client-facing role, you will create custom strategies, build and optimize campaigns across Display, Native, Video, and Audio channels, and communicate results to clients and internal stakeholders.
What You'll Do
- Collaborate with internal teams to create comprehensive media strategies aligned with client objectives.
- Leverage first-party and third-party data for precise audience targeting and segmentation.
- Develop and implement programmatic campaigns across Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
- Continuously monitor and optimize campaigns to achieve performance and pacing goals.
- Generate and analyze performance reports to provide actionable insights and recommendations.
- Quickly identify and resolve issues related to campaign performance and delivery.
- Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
- Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
- Present campaign plans, performance reports, and strategic recommendations to clients.
What We're Looking For
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
- Hands-on expertise in media buying: building and optimizing campaigns in DSPs.
- Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
- Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs.
- Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities.
- Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively.
Nice to Have
- Bonus B2B experience.
- Preference for experience in TTD and DV360.
- Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
Technical Stack
- DV360
- The Trade Desk
Team & Environment
You will coordinate cross-functionally with creative, analytics, and account teams.
Benefits & Compensation
- Competitive base salary and annual bonus based on tenure.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX).
- Access to certified therapists through Spring Health.
- Membership to Headspace.
- Physical therapy through Omada.
- Thousands of Aaptiv virtual workouts.
- Complimentary One Medical membership for primary and virtual care.
- Unlimited PTO (2-week minimum).
- Paid Company Holidays.
- Your Birthday Off.
- End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual Company-wide Retreat.
Work Mode
This is a remote position open to candidates located in Mexico.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
