Directive Consulting is seeking an Organic Growth Lead for a future opening. This is a crucial, client-facing role focused on our Enterprise clients. You will be responsible for creating and managing custom client strategies, acting as the main client interface, and deeply understanding the service line's impact on holistic marketing success.
What You'll Do
- Create custom strategies and implement best practices for clients to achieve their NSMs.
- Use project phase, client marketing goals, campaigns, and historical performance to build and optimize strategies.
- Craft creative briefs and compelling content campaigns based on competitor and audience insights.
- Set client goals using data from Google Analytics, CRM, SEMRush, and Ahrefs, with approval from the Associate Director.
- Manage projects using Asana, delegating tasks to team members and clients, ensuring timely completion.
- Partner with Project Managers (when present) to ensure task creation, assignment, and communication.
- Work closely with content writers and designers to complete content campaigns on time and to client standards.
- Build relationships with clients, acting as the main interface and proactively communicating via Slack and meetings.
- Proactively communicate with internal leadership about roadblocks, growth opportunities, and client changes.
- Report to clients bi-weekly on NSM progress and deliverables, plus monthly, quarterly, and bi-annual business reviews.
What We're Looking For
- A proven track record of success implementing SEO principles and content strategy: keyword research, on-page optimization, and link building.
- Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
- Strong communication skills: comfortable client facing and owning relationships with key stakeholders.
- Strong familiarity with industry tools: Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
- Proven organizational, project, and time management skills.
- Genuine enthusiasm for digital marketing, SEO and Content.
- Must have agency experience.
- Must have B2B tech and/or SaaS experience.
Technical Stack
- Google Analytics
- Google Search Console
- SEMRush
- Ahrefs
- Screaming Frog/crawling tools
- Asana
- Slack
Team & Environment
You will work closely with an Associate Director (AsD) for strategy approval and guidance. You will partner with Project Managers, content writers, and designers, and report directly to the Associate Director.
Benefits & Compensation
- Set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for employee and family, including a 100% employer-paid plan for employee and 50% employer contribution for dependents.
- Mental health benefits: Access to certified therapists through Spring Health, membership to Headspace.
- Physical benefits: Gympass.
- Unlimited PTO (2-week minimum).
- Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This role is remote and open to candidates located in Mexico.
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
