Fuel Made is seeking a Retention Marketing Strategist to lead retention strategy and client relationships for high-performing Shopify brands using Klaviyo. In this role, you will design and execute data-driven email and SMS campaigns, develop retention roadmaps, and collaborate with creative and project teams to drive customer lifetime value through segmentation, automation, and storytelling.
Responsibilities
- Serve as the main strategic point of contact for 15+ retained brands
- Lead client calls and unpack business goals
- Translate business goals into actionable retention roadmaps
- Guide ongoing planning across email, SMS, and loyalty initiatives with a focus on LTV, engagement, and long-term retention health
- Partner closely with copywriters, designers, and project managers to deliver high-performing campaigns and flows
- Review final creative for strategic alignment, accuracy, and brand voice consistency
- Maintain visibility and accountability across projects using Asana and Slack
- Analyze performance across flows and campaigns to identify trends, test opportunities, and areas for improvement
- Ideate and oversee A/B tests across segmentation, creative, timing, and offer structure
- Turn performance data into actionable insights to improve results month over month
Requirements
- 2+ years in Project/Account Management, Client Success, or Retention Strategy within a DTC/ecommerce agency
- Highly proficient in Klaviyo –– you know the tool in and out
- Strong understanding of Shopify / Shopify’s integration with Klaviyo, today’s go-to DTC tech stack, and modern retention marketing practices
- Confidence leading strategy calls, managing deliverables, and providing clear direction
- Experience using data to inform strategy, improve engagement, and drive measurable impact
Preferred Qualifications
- Deep experience with SMS, loyalty, subscription programs, and other third-party retention players
- Familiarity with Asana, Figma, and Slack in a professional environment
- Curiosity about AI and tools that enhance strategic and creative efficiency
Technical Stack
Klaviyo, Shopify, Asana, Figma, Slack
Benefits
- Competitive pay including a profit-sharing program
- We add 7-10% of your salary to a 401K (or retirement for intl), no matching needed
- 100% employee premium coverage for health, dental, vision, and disability insurance
- Remote first/only: flexible work schedule, work from wherever you like
- All major holidays plus 3 weeks paid vacation
- Includes the last week of the year as paid time off
- 3 personal days
- Work/life harmony: 40-hour work weeks
- Technology stipend
- Parental leave
Compensation
Competitive pay including a profit-sharing program. 7-10% of salary added to 401K or international retirement, no matching needed
Work Arrangement
Remote (Global) — Remote, with full time zone overlap with North America — Flexible work schedule, remote first/only
