Responsibilities
- Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
- Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements.
- Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
- Work with copywriters and designers to create compelling email content.
- Writing engaging ad copy for email campaigns when copywriting resources are not available.
- Build analytics and reporting framework.
- Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
Requirements
- 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand
- Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective
- Experience using Canva
- Experience with Excel/Google Sheets and Big Query
- Knowledge about email compliance (CAN-SPAM, GDPR, CASL)
- An excellent communicator - both verbally, in writing and visually.
- A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions
- Has the interpersonal and communication skills to successfully manage stakeholders
- Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets
- You are an expert project manager and never miss a detail
- Interested in joining a high-performing team with a supportive and inclusive culture
- Has demonstrated capacity to initiate and drive growth strategies and innovation
- Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.
Nice to Have
- SQL experience
- Knowledge of liquid coating and custom objects
- Braze experience
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
- Proven ability to operate effectively with a global-first mindset
Benefits
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
- “Work your way” with flexibility to suit your lifestyle.
- Flexible schedule.
- Donation matching.
- Tuition assistance.
- Lifestyle benefit.
- Travel perks.
- Employee assistance program.
- Health benefits.
- Generous referral scheme.
Work Arrangement
Hybrid
Additional Information
- Travel is employee development, so we provide discounts and more.
- We’re here for you with resources and programs to help you through life’s challenges.
