Directive Consulting is looking for a Performance Marketing Manager (Paid Media Strategist) to create and manage custom Paid Media strategies for enterprise SaaS businesses. This is a crucial, client-facing role where you will oversee a collection of accounts, execute campaigns across multiple platforms, and drive client growth to maximize ROI.
What You'll Do
- Oversee and lead a collection of Paid Media accounts.
- Serve as direct support to client contacts.
- Conduct weekly communication with vendors or operational partners to ensure task alignment and work quality.
- Drive referrals via client relationships and your professional network.
- Build quarterly strategies for clients.
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Understand the value of Programmatic campaigns.
- Be responsible for personal productivity and utilization.
- Work directly with an Associate Director to ensure internal and client goals are being achieved.
- Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
What We're Looking For
- 3+ years experience working at a performance/digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
- Proficiency in using advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager).
- Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization).
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel to make data-driven decisions.
- Ability to drive results and measure via OCT.
- Proven and measurable success with mid-market or enterprise accounts.
- A unique perspective on how to drive value for SaaS.
- Ability to translate and articulate strategy and tell stories with data.
- Equal parts competitive and curious; a true problem solver.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Quality-obsessed.
- Willingness to travel to visit clients approximately once per year, per client or as needed.
Technical Stack
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics
- GA4
- Excel
Team & Environment
You will work directly with an Associate Director, reporting to them to ensure internal and client goals are achieved.
Benefits & Compensation
- Set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid health plan for you and 50% employer contribution for dependents.
- Mental health access to certified therapists through Spring Health and Headspace membership.
- Physical wellness via Gympass.
- Unlimited PTO (2-week minimum).
- Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 - Jan 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a remote position open to candidates located in Mexico.
Directive Consulting is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
