The Nielsen Company is hiring a Senior Marketing Specialist II

The Nielsen Company is hiring a Senior Marketing Specialist II to lead the lifecycle management of global marketing assets and serve as the primary administrator for our Digital Asset Management system. You will bridge creative production and operational delivery in this highly technical, process-oriented role, powering a better media future.

What You'll Do

• Lead the global administration, system configuration, and technical integration of the DAM platform with our MarTech stack.
• Design and maintain standardized metadata schemas and leverage AI-driven automation to ensure 100% asset searchability.
• Oversee the full asset lifecycle, ensuring strict adherence to brand standards and Digital Rights Management to mitigate legal risks.
• Partner with Business Operations to integrate creative workflows into the Phase Gate model and manage the global intake and triage process.
• Act as the primary technical lead for teams in North America and India, driving system adoption through training, SOP documentation, and utilization reporting.

What We're Looking For

• 5+ years of experience in Marketing Operations or Digital Asset Management.
• Proven track record managing enterprise-level DAM platforms such as Adobe Experience Manager, Bynder, Brandfolder, or Widen.
• Advanced knowledge of creative file formats (Adobe Creative Cloud suite), video transcoding, and metadata standards like IPTC/XMP.
• Strong project management skills with experience in tools like Workfront, Asana, or Monday.com.
• Ability to manage multiple high-priority workstreams simultaneously.
• Native or professional-level English proficiency.
• A high degree of attention to detail regarding naming conventions, version control, and system architecture.
• Comfort working in a remote-first environment and collaborating across multiple time zones.

Technical Stack

• DAM Platforms: Adobe Experience Manager, Bynder, Brandfolder, Widen
• Creative Tools: Adobe Creative Cloud suite
• Project Management: Workfront, Asana, Monday.com

Team & Environment

You will support a global team, acting as the primary technical lead for teams in North America and India.

Work Mode

This is a remote-first position.

The Nielsen Company is committed to excellence, perseverance, and making an impact together. We are proudly rooted in a deep legacy while at the forefront of the media revolution. Nielsen is an equal opportunity employer.