We are pioneering a revolutionary AI foundation model for biological research to drive breakthrough discoveries and accelerate biomedical innovation. With substantial venture capital backing, our world-class team of scientific and engineering experts is expanding the boundaries of artificial intelligence in life sciences.
This is a highly autonomous, hands-on role directly responsible for marketing infrastructure and tactical execution across the entire customer journey.
Core Focus Areas:
1. Digital Infrastructure & Tools (MarTech): Manage and optimize marketing systems and analytics
2. Lead Generation & Funnel Activation: Drive campaigns and performance analysis for high-quality opportunities
3. Optimization & Nurturing: Implement continuous testing and advanced nurturing paths to maximize conversion efficiency
As our Senior Marketing Manager, you will transform strategic planning into actionable results, focusing on infrastructure and tactical marketing execution through four key pillars emphasizing performance and measurable outcomes.
I. Digital Infrastructure & Campaign Setup
- MarTech & AI Integration: Onboard and integrate advanced marketing AI tools
- Campaign Distribution: Finalize distribution channels and manage budget allocation
- A/B Testing Framework: Establish rigorous testing for continuous messaging refinement
- Website Performance: Manage corporate website as lead capture asset
II. Lead Generation & Activation
- Campaign Execution: Own end-to-end digital campaign management
- Performance Analysis: Conduct daily monitoring with focus on conversion rates
- Lead Management: Align inbound and outbound demand generation strategies
- Event Logistics: Coordinate operational aspects of launch events and trade shows
III. Funnel Optimization & Nurturing
- Continuous Optimization: A/B test and refine marketing funnel stages
- Nurture Paths: Develop advanced lead conversion strategies
- Search Engine Expansion: Optimize keyword strategies for AI search engines
- Opportunity Development: Drive marketing-sourced opportunity generation
IV. Reporting & Content Support
- ROI Reporting: Produce comprehensive performance analysis
- Sales Enablement: Develop presentation decks, battle cards, and FAQs
- Success Stories: Draft detailed case studies highlighting customer achievements
Ideal Candidate Profile:
- 8+ years marketing leadership experience
- Extensive Go-to-Market execution expertise
- Proven track record of measurable campaign success
- Scientific educational background (BSc, MSc, PhD)
- Industry expertise in Pharma, Biotech, and SaaS domains
Core Capabilities:
- Digital marketing mastery
- Brand and content management
- AI model familiarity
- Proactive approach in dynamic environments
Standout Candidates:
- High-growth, VC-backed company experience
- International work background
- Advanced scientific degree
Candidate Journey:
- Transparent, collaborative interview process
- Adaptive assessment stages
- Screening, case study, team interviews
- Potential executive-level discussion
Why Join:
- Define global marketing strategy for groundbreaking AI model
- Own marketing infrastructure development
- Flexible work arrangements
- Collaborate with world-class AI scientists
- Competitive compensation and equity package
We are committed to creating an inclusive environment, ensuring equal opportunities regardless of personal characteristics, and welcoming diverse perspectives.
Required Skills
Digital MarketingMarketing AnalyticsAI Marketing ToolsCampaign ManagementSEO/SEMB2B MarketingPerformance TrackingContent MarketingMarketing AutomationScientific Communication Digital MarketingMarketing AnalyticsAI Marketing ToolsCampaign ManagementSEO/SEMB2B MarketingPerformance TrackingContent MarketingMarketing AutomationScientific Communication
About company
NMI enables our partners with choice, and challenges the one-size-fits-all approach to payments. We’re the platform that powers success for innovative tech created by SMBs, entrepreneurs and fintech startups. We democratize the latest payments technology so that everyone can realize the benefits of easy payments across the full spectrum of commerce.
All jobs at NMI Visit website Job Details
Category management
Posted 6 months ago
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