Blend360 is hiring a Senior Marketing Manager, Business Development to support a Fortune 100 Financial Services client's North American Marketing team. In this role, you will be responsible for deepening client relationships through the sell-in and delivery of marketing services. You will deliver B2C and B2B marketing programs and advisory services to grow the client's business and drive incremental revenue.
What You'll Do
- Partner with Account Executives and Client Marketing leadership to identify business development opportunities and deliver strategic thought leadership, proposals, and scoping.
- Identify and develop scalable marketing services templates to improve speed to market and ensure consistent work products.
- Ingest and synthesize past projects to lead development of standardized marketing materials, including creating content within PowerPoint.
- Apply a data-driven approach to marketing recommendations, leveraging data and research tools to capture best practices and customer insights for client presentations.
- Lead end-to-end delivery of marketing projects and manage day-to-day prioritization across multiple projects, deliverables, and stakeholders.
- Manage performance of third-party partners supplementing creative, strategy, or go-to-market activities.
- Partner with peers and leaders across functional areas (analytics, technology, sales, product, marketing) and regions to execute projects.
- Demonstrate innovation through effective problem solving, recommending new ideas to drive better client engagements.
- Manage ad hoc requests from key stakeholders, including clients, senior leadership, finance, and audit.
- Support budget forecasting and contract management.
What We're Looking For
- Minimum of a bachelor’s degree or equivalent, plus a minimum of 10 years of relevant work experience.
- 10+ years of marketing experience within the financial services industry (direct response, performance marketing, advertising, and/or consulting).
- Experienced lifecycle marketing strategist with a successful track record of identifying, designing, and leading advisory engagements targeting consumers and/or small businesses.
- Proficient in identifying, scoping, pitching, and advising clients on data-driven marketing strategies including segmentation, targeting, messaging, multi-channel delivery, creative briefings, and reporting.
- Self-motivated, highly energized, detail-oriented individual who delivers strategic thought leadership, diagnoses key issues, and develops high-impact scalable solutions.
- Adept leader who can operate in ambiguity, drive business development for marketing services, and create sell-in materials.
- Comfortable working cross-functionally to execute on client engagements (e.g., consulting, marketing, decision science, product, legal, compliance, sales, creative).
- Extensive knowledge of Microsoft Excel, PowerPoint, and Word.
Nice to Have
- 10-15 years of work experience, with the majority in roles involving B2C and B2B product or payments marketing, go-to-market strategy development, market research, or payments consulting.
- Accomplished in designing, executing, and analyzing the success of comprehensive multichannel marketing engagements (acquisition marketing, lifecycle marketing, offers and campaigns, research, digital/media campaigns, experiential marketing).
- Ability to structure, manage, and coordinate complex projects across multiple internal and external stakeholders.
- Skilled in building client relationships and establishing yourself as a subject matter expert and leader with internal stakeholders and clients.
- Demonstrated strong analytical skills, comfortable translating data and insights into marketing strategies, campaigns, and annual plans.
Technical Stack
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
Team & Environment
Supporting the client's North American Marketing team; you will work with external and internal teams including Account Executives, Client Marketing leadership, analytics, technology, sales, product, and marketing.
Benefits & Compensation
- Compensation: $60.00 - $65.00 per hour
- Health insurance
- Vision insurance
- Dental insurance
- 401K plan
- Life Insurance
- Pretax Commuter Benefits
Work Mode
This is a remote position open to candidates in the United States.
Blend360 is committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. Our mission is to fuel bold visions and tackle significant challenges by seamlessly aligning human expertise with artificial intelligence. We are dedicated to unlocking value and fostering innovation for our clients by harnessing world-class people and data-driven strategy.
