About the Role
You will define and execute the global marketing vision for a startup initiative, leading a team to develop repeatable frameworks, integrated campaigns, and virtual events. You will shape messaging, manage digital presence, and collaborate with PR and sales teams, while building programs from the ground up in a dynamic, evolving function.
Responsibilities
- Lead and develop a team of regional marketing leads, promoting innovation, experimentation, and localized execution across global markets
- Orchestrate startup-focused events within major company-hosted conferences such as Relate, Showcase, and the AI Summit
- Design and manage thought leadership and digital campaigns to position the startup program as a market leader and drive engagement
- Create standardized, scalable programming for executive outreach, including CxO meetings and introductions to venture capital and enterprise partners
- Align marketing initiatives with regional sales pipeline targets, providing tailored messaging and follow-up support
- Direct social media, public relations, and analyst relations strategy to strengthen brand visibility and community engagement
- Manage the global marketing calendar and campaign planning, including ongoing programs, paid media, search, display, ABM, and PR efforts
- Expand the global startup community through strategic event participation that increases ecosystem involvement and brand advocacy
- Oversee event budgeting, logistics, and on-site coordination to ensure high-quality execution and strong return on investment
- Advance event formats by integrating digital and hybrid technologies to broaden reach and deepen audience engagement
Benefits
- Eligibility for performance-based bonuses
- Comprehensive benefits package
- Incentive programs aligned with business goals
- Hybrid work model offering remote and in-office flexibility
- Commitment to diversity, equity, and inclusion
- Reasonable accommodations available for applicants with disabilities
Compensation
Bonus eligibility and related incentives
Work Arrangement
Hybrid model allowing part-time remote work and in-person presence at company offices
Team
Global marketing team focused on startup ecosystem engagement
About Zendesk for Startups
A program dedicated to helping startups grow by providing advanced customer experience tools. With a global customer base exceeding 160,000, it has supported well-known startups like Slack, Uber, Instacart, Coinbase, Nubank, Limebike, and Deliveroo from inception. The mission centers on fostering sustainable startup growth through strategic alliances, active community involvement, and innovative go-to-market initiatives.
Who You Are
A purpose-driven leader who excels in fast-changing environments and builds marketing strategies that scale globally while connecting locally. You are deeply engaged with the startup world and understand how to reach early-stage companies and their supporters. You combine operational discipline with creativity and collaboration, empowering teams and aligning stakeholders. You are adept at working in uncertainty, creating processes and campaigns from scratch through proactive planning and rapid iteration.
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Other
- The position is based in the United States and operates under a hybrid work model.
- Applicants with disabilities may request reasonable accommodations by emailing peopleandplaces@zendesk.com.
- Equal opportunity employment regardless of race, color, religion, national origin, age, sex, gender identity, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or other protected characteristics.
Not specified
