Hybrid Full-time

Zendesk is hiring a Senior Manager, Startup Marketing

About the Role

Zendesk is hiring a Senior Manager, Startup Marketing to own the vision and global execution for the Zendesk for Startups program. You will be responsible for building and leading a high-performing marketing team that creates scalable frameworks, integrated campaigns, and virtual events for localization and execution across regions.

What You'll Do

  • Manage, mentor, and inspire a team of Regional Marketing Managers, driving experimentation, innovation, and localization across multiple global markets.
  • Lead the planning and seamless execution of startup events integrated within Zendesk flagship events such as Relate, Showcase, and the AI Summit.
  • Build and lead thought leadership and digital marketing campaigns that position Zendesk for Startups as a leader in the startup ecosystem and drive engagement and pipeline growth.
  • Develop scalable, repeatable programming across executive engagements (CxO breakfasts, VC/Enterprise introductions) and other marketing motions globally.
  • Support sales teams by aligning marketing programs with regional pipeline goals, enabling sales teams with targeted messaging, and facilitating follow-up strategies.
  • Own the social media, PR, and AR strategy for Zendesk for Startups, leveraging platforms to amplify messaging, grow community, and engage startups and partners effectively.
  • Own and manage the global marketing calendar and campaign strategy, including always-on programs, paid media, search, display advertising, ABM, and PR motions.
  • Grow and cultivate the global startup community through thoughtful event engagement strategies that deepen ecosystem participation and foster brand loyalty.
  • Oversee event budgeting, logistics, and onsite management to ensure exceptional execution and high ROI.
  • Innovate event formats and experiences by incorporating digital and hybrid event technologies to maximize reach and engagement.

What We're Looking For

  • 8+ years of professional work experience, with proficient marketing functional knowledge, preferably in high-growth SaaS or technology companies with significant startup ecosystem engagement.
  • 3+ years of management experience.
  • Proven experience managing and scaling marketing teams, especially with global-led, regional-executed models and managing with remote team dynamics.
  • Experience executing global marketing plans that incorporate both virtual and large-scale in-person events.
  • Strong expertise in campaign management, event marketing, PR, paid media, ABM, social media, and community marketing strategies.
  • Exceptional project management and organizational skills with the ability to juggle multiple high-impact initiatives simultaneously.
  • Excellent communication and interpersonal skills—comfortable interfacing with executive leadership, sales teams, and external partners alike.
  • Analytical mindset with a track record of using data and metrics to optimize marketing performance.

Nice to Have

  • Experience working in startup programs, accelerators, or venture-backed environments.
  • Familiarity with Zendesk products or customer experience software landscape.
  • Hands-on experience with marketing automation platforms, CRM, event management platforms, and digital analytics tools.
  • Prior experience coordinating PR / AR activities.

Team & Environment

You will build and lead a high-performing marketing team of Regional Marketing Managers. Our culture is passionate about the startup ecosystem, combines operational rigor with creativity and a collaborative spirit, and is comfortable navigating ambiguity, building processes and campaigns from scratch by anticipating needs and iterating quickly.

Benefits & Compensation

  • Target cash compensation range: $158,000.00-$236,000.00.

Work Mode

This role follows a hybrid work model.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.

Required Skills
Startup MarketingB2B MarketingMarketing StrategyContent MarketingDemand GenerationGo-to-MarketMarketing AnalyticsTeam LeadershipBudget ManagementCross-functional Collaboration
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Zendesk

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Job Details
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Posted 8 months ago