Responsibilities
- Own the development and execution of the Mid-Market sales strategy across the U.S.
- Coach and manage a team of mid-market account executives.
- Establish scalable sales processes and performance metrics tailored to mid-market dynamics.
- Identify key growth opportunities, expand market reach, and deepen relationships with existing accounts.
- Collaborate cross-functionally with Marketing, Product, Customer Success, and RevOps to execute on various state specific strategies.
- Own the pipeline and forecast for the entire segment.
- Drive operational excellence by ensuring consistent use of our CRM and other tools in our tech stack.
- Represent the voice of Mid-Market customers internally to influence product and customer experience.
- Stay informed on EdTech/AI trends, procurement cycles, and the AI competitive landscape to refine sales approach.
Requirements
- Bachelor's degree in Business, Education, Marketing, or related field
- 5+ years of progressive B2B sales experience
- 2+ years leading sales teams in EdTech
- Proven track record of driving revenue growth and hitting/exceeding targets in mid-market segments
- Experience designing and executing go-to-market strategies for the mid-market segment
- Deep understanding of EdTech buyer personas and procurement processes
- Strong analytical, communication, and leadership skills
- Proficient in CRM systems and related tech-stack tools
- Passion for education and a desire to make a measurable impact
Nice to Have
- MBA or advanced degree preferred
- Understanding of the AI landscape
- Former educator
