About the Role
Lead the development and execution of lifecycle marketing strategies to enhance user experience, increase retention, and scale engagement across key customer journey stages using analytics and segmentation.
Responsibilities
- Design and manage end-to-end lifecycle marketing campaigns across email, push, in-app, and SMS channels
- Develop audience segmentation strategies to deliver personalized messaging based on user behavior
- Collaborate with data analysts to measure campaign performance and optimize conversion metrics
- Build automated workflows to guide users through onboarding, activation, and re-engagement stages
- Use A/B testing methodologies to refine content, timing, and channel effectiveness
- Work closely with product and growth teams to align messaging with feature rollouts
- Monitor key performance indicators including open rates, click-through rates, and conversion lift
- Ensure brand consistency and regulatory compliance in all marketing communications
- Leverage CRM tools to manage customer journeys and trigger-based messaging
- Translate customer insights into targeted campaigns that improve lifetime value
- Coordinate with design and copy teams to produce compelling campaign assets
- Maintain a testing roadmap to continuously improve engagement outcomes
- Track and report on user retention, churn reduction, and reactivation success
- Stay updated on industry trends in digital marketing and customer lifecycle best practices
- Support the creation of quarterly planning documents and goal-setting frameworks
- Manage campaign calendars and ensure timely execution across regions
- Identify opportunities to enhance user experience through behavioral triggers
- Partner with legal and compliance teams to ensure messaging adheres to financial regulations
- Optimize marketing automation platforms for scalability and performance
- Provide input on marketing technology stack improvements and integrations
- Mentor junior team members and share best practices in lifecycle strategy
- Drive cross-functional initiatives to improve customer satisfaction and product adoption
- Use customer feedback to refine lifecycle messaging and journey design
- Evaluate third-party tools and vendors for potential integration into marketing workflows
- Contribute to the development of long-term marketing vision and retention roadmap
Compensation
Competitive salary and benefits package commensurate with experience
Work Arrangement
Remote position with flexibility to collaborate across time zones
Team
Part of the marketing division focused on customer engagement and retention
About Us
We are a leading digital asset platform committed to expanding access to blockchain technology and compliant cryptocurrency trading in the United States. Our mission is to provide a secure, reliable, and user-friendly environment for individuals to explore the future of finance.
What We Value
We prioritize integrity, transparency, and accountability in everything we do. Our culture emphasizes continuous learning, user-first thinking, and responsible innovation within the evolving regulatory landscape of digital assets.
Does not currently offer visa sponsorship for this role
