Binance.US seeks a Senior Lifecycle Marketing Manager to own and lead initiatives across the entire customer journey. You will develop and execute multichannel programs that drive user activation, engagement, retention, reactivation, and lifetime value.
What You'll Do
- Own the end-to-end strategy, development, and optimization of lifecycle marketing programs across email, push, in-product messaging, and more.
- Lead the ideation, planning, and execution of incentive-driven campaigns that are ROI-positive and support user growth and engagement goals across sign-up, onboarding, product usage, and winback stages.
- Optimize full-funnel conversion flows and automate high-performing journeys to improve efficiency and scalability.
- Identify and prioritize key lifecycle moments and trigger-based campaigns, deploying tactics that align with user intent and maximize response.
- Collaborate closely with analytics partners to design and implement experimentation roadmaps, including A/B and multivariate testing strategies that drive measurable lift.
- Build and maintain targeted customer segments using behavioral, transactional, and demographic data to personalize communication and offers.
- Own reporting and performance tracking, identifying actionable insights to continuously refine lifecycle programs.
What We're Looking For
- 8+ years of experience in lifecycle or CRM marketing (6+ years with a Masters degree)
- Bachelor's or Master's degree in Marketing, Business, Communications, Analytics, or a related field
Nice to Have
- At least 2-3 years specifically focused on growth and incentive-based campaigns
- Deep understanding of incentive structures and their psychological and behavioral impact across customer lifecycle stages
- Proven success driving ROI-positive growth marketing campaigns using referrals, promotions, bonuses, discounts, and other offers
- Strong command of customer engagement platforms such as Braze, Iterable, or equivalent
- Demonstrated strength in segmentation, personalization, journey automation, and A/B testing at scale
- Excellent communication, project management, and stakeholder collaboration skills
- Self-starter, resourceful, and comfortable operating in a fast-paced, highly regulated industry
- Fintech or crypto experience preferred
- Creative thinker with a sharp eye for copy and design
- Experience writing customer-facing content is a plus
Technical Stack
- Braze
- Iterable
Team & Environment
Requires deep collaboration with cross-functional teams including Analytics, Product, Design, Finance, Legal, and Operations.
Benefits & Compensation
- Unlimited PTO (for salaried FTE roles)
- 12 weeks fully paid Parental Bonding Leave
- Mental wellness benefits
- Free 1:1 virtual visits with a licensed mental wellness professional
- Comprehensive competitive health benefits
- Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires
- Annual professional development budget
- Free 1:1 virtual visits with a career coach
- 401k plan with employer match
- Compensation: USD$150,000 starting pay for all U.S. remote locations
Work Mode
This is a full-time, remote position open to candidates in U.S. remote locations.
BAM Management US Holdings Inc. and BAM Management Canada Holdings Inc. are Equal Opportunity Employers. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
