Branch Financial is hiring a Senior Lead, Digital Channels to own the strategy and day-to-day execution for our emerging digital acquisition channels, including digital media, affiliate and lead gen partners, and embedded partners. This role is central to our growth and requires an entrepreneurial leader who can analyze performance data, synthesize insights across marketing, design, UX, product, and finance, and mobilize cross-functional resources.

What You'll Do

Work closely with senior leadership on the growth strategy for digital channels.
Drive success through rigorous analysis of performance data across the full customer lifecycle.
Define action plans and coordinate resources across cross-functional teams, including marketing, design & UX, data science, product underwriting, and sales & support.
Own core KPIs for the channel, including growth targets, cost per quote, and cost per customer acquisition.

What We're Looking For

5 to 10 years of career experience with a proven track record in a fast-paced, entrepreneurial environment.
4+ years of experience with digital media and/or performance marketing.
4+ years of experience optimizing for profitability and growth across a complex value chain.
Deep experience with tracking, attribution, and conversion funnel metrics.
Exceptional problem-solving, collaboration, and communication skills.
Strong program management abilities, including planning and driving execution.
Thought Leadership: You are a recognized expert who drives innovation or practice development.
Scalable Solutions: You build tools, systems, or programs that scale across the business.
Peer Developer: You shape team standards and mentor others in strategic execution.
Systems Thinking: You connect technical expertise to broader business needs.
Organizational Impact: Your work materially advances team capabilities and organizational outcomes.

Nice to Have

Experience in insurance or a similarly regulated industry.
Bachelor's degree in a highly quantitative or analytical field or an MBA.

Team & Environment

You will coordinate across marketing, design & UX, data science, product underwriting, and sales & support.

Benefits & Compensation

Above-market salary.
Pay equity and transparency.
Remote-first with work from home set-up and monthly internet support.
Flexible YouTime (time off) with $1000 toward vacation after your first year.
Employee stock options.
Medical, vision, and dental coverage.
401k with contribution matching.