Role OverviewThe Pharmacy Channel Lead is responsible for managing and growing the pharmacy network in Abidjan, with a focus on strengthening team performance, optimizing in-store presence, and advancing omnichannel engagement strategies. This position plays a central role in executing commercial initiatives that align with business goals and enhance brand visibility across retail pharmacies.
Key Responsibilities
- Lead, train, and develop a team of pharmacy sales representatives to improve performance and accountability
- Design and deliver training on product knowledge, merchandising standards, and customer engagement
- Develop and execute channel strategies tailored to pharmacy market dynamics
- Identify and onboard key pharmacy partners for merchandising and shelf-rental programs
- Negotiate and manage agreements for shelf space, ensuring compliance and performance tracking
- Oversee the rollout of in-store displays and promotional materials in alignment with brand guidelines
- Monitor execution quality, visibility metrics, and promotional effectiveness across outlets
- Analyze sales data, market penetration rates, and return on investment for merchandising initiatives
- Generate performance reports with insights and recommend data-driven improvements
- Implement corrective actions to address underperformance and execution gaps
- Build and maintain relationships with pharmacy chains, distributors, and decision-makers
- Act as the main liaison for pharmacy-related programs and initiatives
- Engage healthcare professionals through a mix of in-person visits, remote calls, digital outreach, and educational events
- Promote brand recommendations among pharmacists through targeted engagement
- Ensure consistent product display and optimal shelf placement across all partner pharmacies
Qualifications
Applicants should hold a bachelor’s degree in Pharmacy, Life Sciences, Business, or a related discipline, along with at least five years of experience in pharmaceutical sales or channel management. Proven leadership skills, experience in merchandising and shelf-rental programs, and strong analytical and negotiation abilities are essential. Familiarity with regulatory compliance in the pharmaceutical sector is required. An MBA or formal pharmacist qualification is preferred.
