LearnWorlds is looking for a Senior Growth & ABM Marketing Manager to own growth experimentation and account-based marketing for our B2B segment. This pivotal role sits at the intersection of rapid testing, pipeline acceleration, and strategic targeting in our high-growth SaaS environment.

What You'll Do

Design, launch, and run rapid growth experiments across multiple channels, including paid, content, email, product-led, and partnerships.
Identify new revenue opportunities through market research, audience insights, and competitive analysis.
Use data and analytics to prioritize, test, and scale the most impactful experiments.
Collaborate with Business Intelligence to develop dashboards and tracking mechanisms for experiment performance.
Transform successful experiments into repeatable, scalable playbooks for growth.
Continuously test, analyze, and optimize campaigns to maximize ROI.
Build and own LearnWorlds’ ABM strategy for the B2B tribe to target and engage high-value accounts.
Partner closely with Sales to identify target accounts, define account strategies, and orchestrate personalized multi-channel campaigns.
Align messaging and tactics across channels such as email, ads, content, events, and direct mail to influence buying committees.
Establish measurement frameworks to track ABM campaign performance and account progression through the funnel.
Develop, execute, and refine integrated multi-channel marketing strategies that drive measurable growth.
Execute campaigns end-to-end, including copywriting, content creation, and asset development.
Leverage marketing automation tools to nurture and convert leads across the buyer journey.
Act as the connective tissue between the business tribe, demand gen, and sales, ensuring initiatives are integrated and aligned.
Collaborate with Content, Design, PMM, and external vendors to craft compelling, on-brand campaign assets.
Serve as a liaison for internal teams, ensuring campaigns support broader business initiatives.
Build and optimize workflows and processes that enhance coordination across marketing and sales.
Proactively solve problems and refine processes to support rapid scaling.
Stay ahead of industry trends and identify innovative approaches that set LearnWorlds apart.

What We're Looking For

5+ years in B2B SaaS marketing, with proven experience in growth experimentation and account-based marketing.
Strong understanding of the full marketing funnel and how to influence pipeline creation.
Experience with paid media platforms such as LinkedIn, Google, Meta and Sales Navigator.
Data-driven and analytical mindset with the ability to test, measure, and iterate quickly.
Exceptional project management skills, comfortable juggling multiple priorities in a fast-paced environment.
A creative problem-solver with enthusiasm for trying new approaches and challenging the status quo.
Strong communication and collaboration skills, able to influence stakeholders across functions.

Nice to Have

Familiarity with ABM platforms and marketing automation tools.
Experience in product-led growth or SaaS experimentation frameworks.
Background in EdTech or e-learning.
Advanced Excel, Looker Studio, or similar skills to support performance tracking.

Team & Environment

You will be part of the B2B Marketing team, joining an entrepreneurial, international, and highly motivated group with a flat hierarchy. The team is designed to both challenge you and help you reach your highest potential.