LearnWorlds is looking for a Senior Growth & ABM Marketing Manager to own growth experimentation and account-based marketing for our B2B segment. This pivotal role sits at the intersection of rapid testing, pipeline acceleration, and strategic targeting in our high-growth SaaS environment.
What You'll Do
- Design, launch, and run rapid growth experiments across multiple channels, including paid, content, email, product-led, and partnerships.
- Identify new revenue opportunities through market research, audience insights, and competitive analysis.
- Use data and analytics to prioritize, test, and scale the most impactful experiments.
- Collaborate with Business Intelligence to develop dashboards and tracking mechanisms for experiment performance.
- Transform successful experiments into repeatable, scalable playbooks for growth.
- Continuously test, analyze, and optimize campaigns to maximize ROI.
- Build and own LearnWorlds’ ABM strategy for the B2B tribe to target and engage high-value accounts.
- Partner closely with Sales to identify target accounts, define account strategies, and orchestrate personalized multi-channel campaigns.
- Align messaging and tactics across channels such as email, ads, content, events, and direct mail to influence buying committees.
- Establish measurement frameworks to track ABM campaign performance and account progression through the funnel.
- Develop, execute, and refine integrated multi-channel marketing strategies that drive measurable growth.
- Execute campaigns end-to-end, including copywriting, content creation, and asset development.
- Leverage marketing automation tools to nurture and convert leads across the buyer journey.
- Act as the connective tissue between the business tribe, demand gen, and sales, ensuring initiatives are integrated and aligned.
- Collaborate with Content, Design, PMM, and external vendors to craft compelling, on-brand campaign assets.
- Serve as a liaison for internal teams, ensuring campaigns support broader business initiatives.
- Build and optimize workflows and processes that enhance coordination across marketing and sales.
- Proactively solve problems and refine processes to support rapid scaling.
- Stay ahead of industry trends and identify innovative approaches that set LearnWorlds apart.
What We're Looking For
- 5+ years in B2B SaaS marketing, with proven experience in growth experimentation and account-based marketing.
- Strong understanding of the full marketing funnel and how to influence pipeline creation.
- Experience with paid media platforms such as LinkedIn, Google, Meta and Sales Navigator.
- Data-driven and analytical mindset with the ability to test, measure, and iterate quickly.
- Exceptional project management skills, comfortable juggling multiple priorities in a fast-paced environment.
- A creative problem-solver with enthusiasm for trying new approaches and challenging the status quo.
- Strong communication and collaboration skills, able to influence stakeholders across functions.
Nice to Have
- Familiarity with ABM platforms and marketing automation tools.
- Experience in product-led growth or SaaS experimentation frameworks.
- Background in EdTech or e-learning.
- Advanced Excel, Looker Studio, or similar skills to support performance tracking.
Team & Environment
You will be part of the B2B Marketing team, joining an entrepreneurial, international, and highly motivated group with a flat hierarchy. The team is designed to both challenge you and help you reach your highest potential.
Benefits & Compensation
- Private life and health insurance plan.
- Fully remote work option.
- Personal annual training budget.
- Annual home office allowance.
- Company laptop.
- 23 days of paid time off.
- 3 early summer Fridays in July and August.
- Free LearnWorlds School to build and sell your own courses.
- Annual company retreats.
Work Mode
This is a fully remote position for candidates located in Europe.
LearnWorlds is an equal opportunity employer.
