Glean, through The Quality Group (TQG), is seeking a Head of Field Marketing, Japan to lead regional marketing strategy in Tokyo. This role will drive brand awareness, demand generation, and sales enablement through localized campaigns, events, and partner marketing initiatives aligned with revenue goals across Japan.
What You'll Do
- Build the Japan go-to-market plan and quarterly marketing calendar aligned to revenue targets, ICP, and priority verticals; define clear goals for awareness, pipeline, and revenue influence.
- Own integrated demand generation: digital acquisition, ABM programs, paid and organic channels, webinars, roundtables, content syndication, and lead nurture - localized for Japan.
- Lead field and event marketing: anchor third-party conferences (e.g., AWS Summits, Google Cloud events, Gartner), executive experiences, and Glean-hosted programs that convert to meetings and opportunities.
- Drive partner marketing: co-market with hyperscalers (AWS/Bedrock, Google Cloud), SIs/GSIs, and strategic resellers; develop joint value propositions, campaigns, and MDF plans.
- Localize and continuously improve glean.com/jp and priority assets (solution pages, case studies, one-pagers, ads, landing pages, email flows)—maintaining brand voice and technical accuracy.
- Establish account-based motions for top strategic accounts: 1:1 and 1:few programs, executive engagement, personalised content and experiences, and opportunity acceleration plays.
- Launch Japan PR/communications in partnership with Global Comms: local narratives, media relationships, and customer storytelling to build category leadership.
- Build customer marketing in Japan: reference pipeline, stories, and advocacy moments that support sales cycles and community growth.
- Stand up modern marketing operations and reporting: forecasting, lead flow and SLAs, attribution, ROI dashboards, and weekly pipeline inspection with Sales.
- Select and manage best-in-class agencies for localization, digital, PR, and events; hire and develop a small, high-performing local team over time.
- Champion responsible, secure AI adoption narratives tailored to Japan’s enterprise buyers; showcase concrete value with industry-specific examples.
What We're Looking For
- 10+ years of B2B marketing experience in Japan
- 4+ years leading high-impact teams/programs at enterprise SaaS or platform companies selling to large organisations
- Work authorization in Japan
- Willingness to travel domestically for events and customer meetings (≈25%)
- Proven track record owning a regional number and delivering pipeline/revenue impact across integrated demand, field/events, ABM, and partner marketing
- Deep experience localising global narratives for Japanese buyers; ability to turn complex AI/platform concepts into plain-spoken business value for executives and technical evaluators
- Native-level Japanese and strong business English; confident presenter and writer in both
- Hands-on leader with startup hustle—able to plan, execute, and iterate quickly; comfortable with ambiguity and building from 0→1
- Data-driven operator with strong marketing ops acumen
- Highly collaborative across Sales, Partners, Product Marketing, and Comms; known for clear decision-making, crisp communication, and high ownership
- Passionate about AI and its real-world impact on knowledge work
Nice to Have
- Bachelor’s degree or equivalent experience
- MBA a plus
- Fluent with Salesforce, Marketo, and common ABM/digital tools (e.g., 6sense/Demandbase, LinkedIn/Google, webinar and event platforms)
Technical Stack
- Salesforce
- Marketo
- 6sense
- Demandbase
- webinar platforms
- event platforms
Team & Environment
- Reports to Head of Field Marketing - APJ
- Works closely with sales team, regional managers, and extended marketing teams (design, web, social, digital, partner)
- Will build a small, high-performing local team over time
Benefits & Compensation
- Eligible for variable compensation
- Eligible for equity
- Eligible for benefits
- Diverse and inclusive workplace
- No discrimination based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race
Salary is determined by location, level, job-related knowledge, skills, and experience. Candidates are eligible for equity and variable compensation.
Work Mode
Remote role; must be located in Tokyo, Japan.
We are committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
