ServiceNow is looking for a Senior Marketing Program Manager to drive the execution of our digital marketing strategy. In this role, you will lead complex, cross-functional digital programs spanning platforms, marketing technology, data, and enterprise operating models, translating approved strategies into execution-ready plans.
What You'll Do
- Lead portfolio-level orchestration for complex digital programs spanning multiple teams, platforms, and geographies.
- Take programs from original concept through final implementation, managing all phases including initiation, planning, execution, and closing.
- Translate approved enterprise and functional strategies into execution-ready programs, including scope framing, sequencing, milestones, budget management, and success criteria.
- Drive clarity across ambiguous problem spaces where ownership, dependencies, or delivery paths are not yet well-defined.
- Own components of the digital operating rhythm including planning cadences, intake processes, executive forums, and cross-functional alignment.
- Establish and maintain delivery governance, ensuring initiatives meet readiness standards prior to launch.
- Create and present status reporting at Steering Committee and Sponsor level, leading executive-level meetings.
- Standardize delivery models, playbooks, and operating practices to improve predictability and quality at scale.
- Proactively identify and manage cross-team dependencies across Digital Experience, Platforms, Search, Localization, Analytics, and Marketing Technology.
- Surface risks early, frame tradeoffs clearly, and drive timely escalation and resolution.
- Guide teams through project challenges, removing obstacles and providing technical solutions to keep programs on track.
- Ensure initiatives launch with clear ownership, readiness validation, and post-launch accountability.
- Apply consistency and best practices across all project phases, tracking outcomes and benefit realization.
Team & Environment
This role is part of the Digital Experience Platform (DXP) team within Marketing.
