The Senior Web Strategist & Account Lead at Interactive Strategies plays a pivotal role in shaping digital strategies for mission-driven organizations. This position leads multidisciplinary teams and advises senior stakeholders through the full lifecycle of digital projects, from discovery to delivery, with a focus on innovation, empathy, and strategic clarity.
What You'll Do
- Serve as a trusted digital advisor to senior stakeholders, balancing big picture vision with practical, results-driven recommendations.
- Guide clients toward confident decision-making, especially when the path forward is unclear or complex.
- Act as both a visual and verbal storyteller – communicating insights with clarity, empathy, and strategic depth.
- Contribute to new business efforts by shaping pitch narratives, proposals, and strategic frameworks, and by providing subject-matter expertise in presentations.
- Translate research – both your own and research provided by cross disciplinary teams – into clear, actionable strategic deliverables, including digital strategy recommendations, roadmaps, personas, user journeys, value propositions, information architecture, and user experience direction.
- Lead discovery activities such as stakeholder interviews, audience research, competitive analysis, and opportunity assessments.
- Define strategies for websites, digital products, and experiences that align customer needs with business goals and technology capabilities.
- Develop high-impact presentations and strategic deliverables that inspire clients and equip cross-functional teams with clear direction.
- Partner closely with designers, creatives, technologists, content strategists, and analysts to shape cohesive, integrated digital strategies.
- Lead teams through ambiguity by establishing direction, clarifying decisions, and maintaining momentum even when details continue to evolve.
- Stay ahead of emerging trends – especially in AI, digital transformation, and experience strategy – while bringing forward insights that elevate our work.
Technical Stack
- AI
- digital platforms
- websites
- marketing technology
Team & Environment
- Work within a multidisciplinary team including designers, creatives, technologists, content strategists, and analysts
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
