Marriott International seeks a visionary Senior Director, Global Select + Midscale Brands to shape the future of assigned brands within Marriott Hotels & Resorts. This leadership role translates the global category vision into actionable strategies and long-term brand plans, guiding multi-year priorities and enterprise-level decisions.
What You'll Do
- Define and maintain brand positioning for assigned brands, ensuring alignment with global strategy.
- Develop compelling, differentiated brand strategies informed by consumer, competitive, and stakeholder needs.
- Support creation of strategic brand business plans, including economic strategy and value proposition.
- Define and manage brand initiatives and projects through execution across continents.
- Define brand performance metrics and recommend performance targets aligned to brand health and growth objectives.
- Monitor performance for assigned brands and identify optimization opportunities.
- Serve as brand advocate, educating stakeholders on brand strategy and positioning.
- Represent the brand in external forums, reviewing and evolving standards and operational practices.
- Lead new product creation/integration for the Select category from concept through sustained market performance.
- Play point across product and customer teams to ensure new brands are positioned, launched, and sustained effectively.
- Serve as primary liaison between global leadership and continent teams, supporting communication strategies and integration plans.
- Collaborate with cross-discipline teams to shape and implement brand initiatives.
- Leverage consumer insights, market trends, and data analytics to identify opportunities for innovative products and experiences.
- Lead brand-specific innovation projects and support integration within global guardrails.
- Partner with cross-discipline teams to ensure new products and initiatives are operationally feasible and scalable.
- Translate global vision into actionable team strategies, ensuring alignment with enterprise priorities.
What We're Looking For
- 4-year degree from an accredited university in Business Administration, Marketing, or related major.
- 10+ years of relevant professional experience demonstrating career growth and exceptional performance.
- Proven ability to develop and execute strategic brand plans and multi-year business strategies with clear performance outcomes.
- Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly matrixed, global environments.
- Strong analytical skills, with experience leveraging consumer insights and market data to inform strategy and prioritize initiatives.
Nice to Have
- MBA or equivalent advanced degree.
- Experience collaborating with continent/business teams to drive initiatives and align competing priorities.
- Track record of delivering results in complex, ambiguous environments requiring strong judgment, decisiveness, and influence.
- Demonstrated commercial and financial acumen, including evaluating trade-offs between brand value, owner economics, and enterprise ROI.
