Marriott International seeks a Senior Director, Endorsements & Experiences to shape the future of assigned brands within our evolving portfolio. You will define the guest experience, translate global category vision into actionable strategies, and guide multi-year priorities and enterprise-level decisions. This role has direct responsibility for multiple brands and works closely with continents to monitor and develop strategies that improve Brand Health.
What You'll Do
- Define and maintain brand positioning for assigned brands, ensuring alignment with global strategy while enabling appropriate local flexibility.
- Develop compelling, differentiated brand strategies informed by consumer, competitive, and stakeholder needs.
- Support the creation of strategic brand business plans, including economic strategy, product/service models, brand positioning, and value proposition.
- Define and manage brand initiatives and projects through execution across continents, ensuring strategic pull-through and accountability.
- Define brand performance metrics and recommend performance targets aligned to both brand health and business growth objectives.
- Monitor performance for assigned brands and identify optimization opportunities, making data-driven recommendations.
- Serve as brand advocate, educating stakeholders on brand strategy, positioning, and strategic pillars.
- Represent the brand in external forums, reviewing and evolving standards and operational practices.
- Lead new product creation and integration for the Endorsements & Experiences category from concept through sustained market performance.
- Play point across product and customer teams to ensure new brands are positioned, launched, and sustained effectively.
- Serve as the primary liaison between global leadership and continent teams, supporting communication strategies and integration plans.
- Collaborate with cross-discipline teams—including design, standards, marketing, and global operations—to shape and implement brand initiatives.
- Leverage consumer insights, market trends, and data analytics to identify opportunities for innovative products and experiences.
- Lead brand-specific innovation projects, support integration within global guardrails, and ensure solutions are scalable across regions.
- Partner with cross-discipline teams to ensure new products and initiatives are operationally feasible, scalable, and aligned with brand strategy.
- Translate global vision into actionable team strategies, ensuring alignment with enterprise priorities and clear ownership of results.
- Inspire and lead high-performing teams, fostering innovation and excellence while developing future brand leaders.
- Drive a culture of accountability, continuous improvement, and learning across the team.
What We're Looking For
- A 4-year degree from an accredited university in Business Administration, Marketing, or a related major.
- 10+ years of relevant professional experience demonstrating career growth and exceptional performance.
- Proven ability to develop and execute strategic brand plans and multi-year business strategies with clear performance outcomes.
- Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly matrixed, global environments.
- Strong analytical skills, with experience leveraging consumer insights and market data to inform strategy and prioritize initiatives.
Nice to Have
- An MBA or equivalent advanced degree.
- Experience collaborating with continent or business teams to drive initiatives.
- A track record of delivering results in complex, ambiguous environments.
Team & Environment
This role works closely with continent and discipline teams. You will serve as the primary liaison between global leadership and continent teams.
Benefits & Compensation
- 401(k) plan
- Stock purchase plan
- Discounts at Marriott properties
- Commuter benefits
- Employee assistance plan
- Childcare discounts
- Medical, dental, and vision coverage for full-time employees
- Health care flexible spending account
- Dependent care flexible spending account
- Life insurance
- Disability insurance
- Accident insurance
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
