Impact Clients is hiring a Senior Copywriter / Ad Creative Strategist to invent and scale faceless, low-ticket digital product offers from the ground up. This is a senior role where you will be the primary creative engine, responsible for creating winning offers and ensuring they can scale to $1M/month in cold Meta ad spend.
What You'll Do
- Create new low-ticket offers from scratch, including concept, name, mechanism, and deliverables.
- Name offers and define their unique mechanisms.
- Define product deliverables for fast execution by product and design teams.
- Build offers designed to break even or better on cold traffic.
- Write full, word-for-word VSL scripts for AI avatars, actors, or voiceovers.
- Create ad concepts, hooks, and angles aligned with each offer.
- Write complete ad copy for Meta, YouTube, Instagram, and other paid traffic channels.
- Own the conversion narrative across the entire funnel, from ad to VSL to page to checkout.
- Collaborate with the Head of Marketing to iterate based on performance data.
What We're Looking For
- Real direct-response experience with offers, VSLs, and ads—not brand marketing.
- A track record of inventing new concepts, not just rewriting what exists.
- A strong understanding of cold traffic psychology, especially for low-ticket offers.
- A track record of writing copy that is simple, clear, emotionally sharp, and scalable.
- A preference for deep work over meetings, with an expectation of ~90% creation time.
Nice to Have
- Experience scaling low-ticket offers.
- Experience building faceless funnels.
- Experience in info, education, or subscription businesses in the business opportunity space.
Team & Environment
You will work closely with the Head of Marketing, who owns analytics and performance tracking.
Benefits & Compensation
- High-performance, no-BS team culture.
- Make a difference educating and inspiring beginners.
- True growth opportunity into a c-suite level partner.
- Travel to 2-3 team retreats per year globally (optional).
- Real ownership over offers and messaging.
- Remote + flexible hours.
- Compensation Options:
- Option A: $6K–$10K/month base salary + performance bonuses.
- Option B: Base salary + bonuses per winning offer, quarterly profit share, and ownership equity.
Work Mode
This is a fully remote, full-time position.
Impact Clients is an equal opportunity employer.
