CenterWell Pharmacy, a part of Humana, is looking for a Senior Associate, Campaign & Brand Strategy to join our mission-driven team. You will support the development of integrated marketing campaigns that drive awareness, engagement, and growth across Humana’s lines of business. You'll collaborate with cross-functional teams to ensure campaigns are insight-driven, member-centric, and aligned with enterprise priorities.
What You'll Do
- Support the development of multi-channel campaign strategies across Medicare, Medicaid, and Commercial lines of business.
- Translate business objectives and audience insights into actionable campaign briefs and messaging frameworks.
- Collaborate with Brand, Media, Creative, and Product teams to ensure campaign alignment and executional excellence.
- Monitor campaign performance and provide strategic recommendations for optimization.
- Assist in the development of campaign playbooks, toolkits, and reporting frameworks.
- Act as a brand advocate within agile go-to-market pods, fostering connection to brand positioning and storytelling.
- Collaborate with teams to develop campaign briefs and inform messaging direction.
What We're Looking For
- Bachelor’s degree or higher in Marketing, Communications, or a related field.
- 5+ years of experience in campaign & brand strategy.
- Experience working in an agency or agency environment.
- Experience with brand storytelling, positioning frameworks, and campaign performance metrics.
- Demonstrated ability to manage multiple projects and collaborate effectively across teams.
- Proven ability to develop and execute strategic campaign briefs that align with brand positioning and business objectives.
- Strong analytical, communication, and project management skills.
Nice to Have
- Experience in healthcare, insurance, or regulated industries.
- Familiarity with campaign measurement tools and marketing analytics platforms.
- Background in audience segmentation or persona development.
- Passion for both creative innovation and analytical evaluation.
Benefits & Compensation
- Compensation range: $94,900 - $130,500 per year.
- Health benefits effective day 1.
- Paid time off, holidays, volunteer time and jury duty pay.
- Recognition pay.
- 401(k) retirement savings plan with employer match.
- Tuition assistance.
- Scholarships for eligible dependents.
- Parental and caregiver leave.
- Employee charity matching program.
- Network Resource Groups (NRGs).
- Career development opportunities.
Work Mode
This position is hybrid.
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.
