Forbes Advisor is seeking a SEM Manager to join our Performance Marketing team. In this remote role, you will support one of Forbes' business verticals, reporting into the SEM Lead. You will blend strategic oversight with hands-on execution to drive paid search performance and manage a team of specialists.
What You'll Do
- Accountable for achieving the performance targets of your channel.
- Explain variance in performance against target to leadership and other stakeholders.
- Direct and support team members in determining optimal tactics to realize commercial priorities.
- Define short-term and longer-term strategies and implement them with the support of direct reports.
- Work with your team to develop a testing roadmap for your categories, ensuring wins are rolled out quickly.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimizations.
- Review and advise your team on findings from monthly account audits and ensure appropriate actions are taken on time.
- Generate innovative ideas to challenge and reshape existing best practices.
- Build strong relationships with Business Development, working collaboratively to improve and grow owned categories.
- Directly manage one or more search specialists, providing guidance and performance feedback through regular one-on-ones and formal reviews.
- Establish a coaching and development mindset in your team and lead by example where appropriate.
- Determine the mix between short-term commercial BAU and long-term capability development.
- Deliver or facilitate training and development for your team.
- Set OKRs and conduct quarterly reviews for your team.
- Ensure the team is managing their paid search accounts at the highest standard.
What We're Looking For
- Proven 5+ years’ experience in PPC/SEM working on Google and Microsoft ads.
- At least 2 years of line management experience.
- Proficiency in managing large-scale PPC accounts.
- Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools.
- Experience using external competitive research tools such as SEM Rush.
- Proven experience using smart bidding strategies.
- You enjoy working in a team environment and look forward to supporting the business to meet required goals.
Technical Stack
- Google Ads
- Microsoft Ads
- Google Analytics
- SEM Rush
Team & Environment
You will report into the SEM Lead and be an integral part of the Performance Marketing team.
Work Mode
This is a fully remote position open to candidates globally.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
