The Sales Development Lead Americas will build, lead, and scale the US and LATAM-based SDR team at SOCRadar. This role is responsible for driving pipeline generation, improving outbound sales effectiveness, and aligning SDR execution with the company’s go-to-market strategy through close collaboration with Sales, Marketing, and Revenue leadership.
What You'll Do
- Recruit, onboard, and manage a high-performing team of SDRs (outbound & inbound)
- Set clear performance expectations, KPIs, and activity targets
- Coach SDRs on discovery, qualification, objection handling, and messaging
- Conduct regular 1:1s, call reviews, and performance feedback sessions
- Own pipeline generation targets for the US & LATAM region
- Ensure consistent delivery of qualified meetings (SQLs) for Account Executives
- Track conversion metrics from lead → meeting → opportunity
- Improve outbound effectiveness across email, calls, LinkedIn, and events
- Build scalable SDR processes, playbooks, and cadences
- Partner with Marketing on ICP definition, campaigns, and lead quality
- Collaborate with Sales leadership on territory planning and account strategy
- Leverage CRM and sales tools for reporting and optimization
- Drive ongoing SDR enablement around cybersecurity messaging
- Drive ongoing SDR enablement around SOCRadar products (CTI, ASM, DRP)
- Drive ongoing SDR enablement around competitive positioning
- Analyze data to identify gaps, trends, and improvement opportunities
- Implement best practices for outbound sales in enterprise and mid-market segments
What We're Looking For
- 5+ years of experience in Sales Development / Inside Sales
- 2+ years of experience managing SDR or BDR teams
- Strong background in B2B SaaS, preferably cybersecurity or enterprise software
- Proven track record of building pipeline and exceeding targets
- Experience working closely with Account Executives and Sales Leadership
- Strong command of CRM and sales engagement tools
- Excellent communication, coaching, and leadership skills
Nice to Have
- Experience prospecting to enterprise or mid-market customers in the US
- Familiarity with cybersecurity concepts (Threat Intelligence, SOC, SIEM, MSSP)
- Experience scaling SDR teams in a fast-growing startup environment
- Data-driven mindset with strong analytical skills
Technical Stack
- CRM
- sales engagement tools
Team & Environment
- US & LATAM based SDR team
- SDR team reporting to Sales Development Lead, collaborating with Sales, Marketing, and Revenue leadership
Benefits & Compensation
- Salary: Not specified
- Equity: Not specified
- Other benefits: Not specified
Work Mode
- Locations: US, LATAM
