Paired is looking for a Retention Marketing Manager to join our DTC ecommerce marketing agency. You will lead initiatives to grow, optimize, and retain subscription customers for our clients, owning high-velocity experimentation across digital touchpoints to maximize lifetime value.
What You'll Do
- Own all aspects of retention testing: manage 3–6 week sprints, prioritize experiments, and drive execution velocity
- Develop, implement, and analyze lifecycle strategies for both one-time purchasers and active subscribers
- Design offer and message testing across email, SMS, and onsite
- Create and optimize subscription flows (take-rate, save flows, benefit framing, gifting, etc.)
- Strategize onboarding for new customers and subscribers to maximize LTV
- Build and launch customer surveys to inform recovery flows and reduce churn for at-risk accounts
- Deeply analyze cohort data (LTV, payback period, AOV, repeat rate, growth) and report actionable insights
- Coordinate the rollout of winning experiments with internal and external teams
- Use speed, rigor, and data to solve retention challenges—always striving for faster payback and revenue retention
What We're Looking For
- 3+ years in retention/lifecycle marketing for DTC/CPG subscription brands
- Proven expertise with subscription platforms—must have deep working knowledge of Stay AI, Recharge, or SKIO (experience with at least one is required)
- Demonstrated success running structured retention experiments across multiple lifecycle touchpoints
- Advanced proficiency with cohort, LTV, payback period, and churn analytics
- Skilled in copywriting and message testing for digital campaigns
- Ability to thrive in a high-speed, test-and-learn environment
- Experience collaborating cross-functionally with CX, product, design, and dev teams
- Strong proficiency in Google Sheets for reporting, data analysis, and building clear retention dashboards
- Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.)
- Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization
- Hands-on with survey tools and customer feedback analysis
Nice to Have
- Experience with more than one of Stay AI, Recharge, or SKIO is a plus
Technical Stack
- Stay AI, Recharge, SKIO, Google Sheets, Klaviyo, Attentive, Postscript
Benefits & Compensation
- Work from Anywhere
- Competitive Salary
- Flexible Hours
Work Mode
This is a remote position open to candidates based in the US.
We are an equal opportunity employer.
